As digital becomes more and more accepted, not only from the younger generations, but as even older generations become larger users of technology, connecting physical marketing messages with the digital channel will ensure that marketing campaigns are more effective. In this webinar, you will hear how mobile technology can be blended with print to deliver better results.
The topics that will be explored include how firms are using:
- Mobile bar codes
- Near field communications
- Intelligent mail bar codes
- Augmented reality
- And leveraging postal incentives to reduce the overall costs of integrating technologies
For service providers in today's market blending technologies is the best answer for marketers. Learn how to make the right recommendations and deliver the right solutions for your customers.
Sponsored by Pitney Bowes
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Pellow
There has been a lot of "buzz" about transpromo over the years, but what are the market realities and how does Transpromo offer an advertising opportunity? Are people really starting to leverage transactional communications (invoices, bills, statements, policies, etc.) and embedding relevant targeted advertising or promotional messages? Is transpromo reaching consumers and generating higher response rates? What types of messaging is in fact being integrated with transaction documents? Who is the decision maker for transpromotional applications? What are the implementation considerations? This webinar is designed to share with you the current state of the market.
Information shared will include:
- The latest insight on transaction printing
- How corporations are starting to leverage transpromo as an advertising opportunity
- Service provider perspectives on the transpromo opportunity
- Effective implementation of the transpromo opportunity
Sponsored by Canon Solutions America
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Today direct mail remains one of the most cost-effective communication tools available for customer engagement and acquisition. It continues to deliver the highest open and response rates over any other channel. Marketing service providers and service bureaus need to continuously look for innovative ideas and new ways to help their clients achieve even stronger results through better targeting and timing; while maintaining a healthy bottom line for themselves.
Learn from industry leaders about their proven techniques that can help mailers create more engaging, personalized communications to improve response, as they lower per piece cost.
This complimentary webinar covers topics including:
- How to deliver higher impact at lower cost
- More engaging, personalized communications
- Using technology to increase efficiency
- Innovations in printing
Sponsored by Pitney Bowes
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Augmented reality (AR) is leading-edge technology that allows for a digitally enhanced view of the real world. It enables consumers to connect with more meaningful content in everyday life. Marketers can add value to content by combining augmented reality software with the camera and sensors in a smartphone or tablet. The technology offers the capability to add layers of digital information-videos, photos, and sounds-directly on top of items in the world around us.
Augmented reality (AR) is leading-edge technology that allows for a digitally enhanced view of the real world. It enables consumers to connect with more meaningful content in everyday life.
In this webinar, you will learn about:
- Consumer use of augmented reality
- Key applications for augmented reality
- Examples of how augmented reality has effectively been blended with print and other media to deliver an interactive experience
Sponsored by Canon Solutions America
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For the past few years, the industry has been talking about a shift in digital book manufacturing, driven by changing balance sheets and publishers' needs to better manage inventories. While publishers' needs have existed for quite some time, the challenge has always been developing digital printing technology capable of achieving the quality, speed, flexibility, and affordability of offset printing.
This webinar will explore the financial implications for printers and publishers as high-speed inkjet digital printing delivers enhanced make-ready and the ability to turn jobs around at unparalleled speed. A panel of experts will discuss:
- Emerging technologies for book production
- The business impact of high-speed inkjet on the publishing market
- The traditional offset versus high-speed inkjet digital business model
Sponsored by Canon Solutions America
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Print is driven by applications and high-speed inkjet printing is no exception. Demand for certain applications change over time for a number of reasons including growth in usage, electronic replacement, personalization, affordability, and the move to shorter runs. High-speed inkjet technology is driving a change in demand and will have a profound impact on production digital printing in competition with traditional printing processes. In this webinar, InfoTrends will share results from its digital printing application forecast. You will also hear from users of inkjet technology on how transferring offset work to digital and emerging applications are driving business results.
Key areas of focus will include:
- The Inkjet Application Opportunity
- Making the Inkjet Transition
- Success Cases for Key Application Segments
Sponsored by Kodak
Click here to view this free webinar, today!
