Paul Nichols

THERE WILL come a day, sometime soon, when print buyers will come to respect the value that direct mail printers bring to the table in a consulting capacity. As for now, many printers have to be scratching their heads and wondering, “Where’s the love?” Or, better yet, why the lowball? This ain’t a commodity, pal. “I had a client who told me that my printing price was a little higher than the competition’s,” notes Paul Nichols, president of Tulsa, OK-based CP Solutions, a Consolidated Graphics company. So Nichols made the customer a tongue-in-cheek offer: He would print and mail the job for the price

HOUSTON—Consolidated Graphics announced it has acquired the assets of Tulsa, OK-based Regent Printing & Imaging. The Regent operations will be combined with Consolidated Graphics' existing Tulsa operations to form Consolidated Printing Solutions, which will offer both sheetfed and full-web printing capabilities to its customers in Oklahoma, Arkansas and Missouri from new, state-of-the-art facilities. "This is an exciting opportunity for us to expand our capacity and services to new and existing customers in the tri-state markets," notes Joe R. Davis, chairman and CEO of Consolidated Graphics. According to Charles White, president and COO of Consolidated Graphics, Regent's Paul Nichols will assume the role of president of Consolidated Printing