Paul Nathan

ONCE FORCES to be reckoned with, countless printing companies have gone out of business by under-pricing unprofitable work. In these harsh economic times, it is more tempting than ever for print suppliers to drop prices and lowball the cost of print projects. But printers that do this inevitably end up shooting themselves in the foot. The words of Paul Nathan of the Lotus Press ring as clearly today as they did when he published “How to Make Money in the Printing Business in 1900.”