Pam Conover

By Erik Cagle Senior Editor The evolution of the commercial printer Website has been an interesting journey. Initially, many printers bought into the "me, too" mentality of Internet accessibility. The catch phrase of 1997 may have been, "We have an Internet presence, as well." To not have a "presence" was to sneer in the face of technology—your thinking was inside the box and your paradigm certainly wasn't shifting anytime soon. It just wasn't proactive, darn it! If being techno hip wasn't bad enough, the Website took a narcissistic turn for the worse. Who needs substance when you have flash (make that Flash)? Home page greetings,