Mike Shafer

by chris bauer Managing Editor As printed media, especially newspapers, battle outside competition from a growing number of digital sources, non-heatset web press manufacturers have to keep up with the technology that will help newspapers compete and survive. More color, faster speeds, and versatile and automated presses are now needed in most newspaper pressrooms. "Coldset printing—particularly newspapers and semi-commercial newspaper supplements—remains an extremely effective, economical and accepted medium for delivering advertising and editorial content," points out Greg Norris, marketing manager for Heidelberg Web Systems. "Advertisers will continue to demand more color and higher print quality. Newspapers and coldset printing specialists will continue to respond