Mickey Ashlock

Selling printing has always been a challenge, but never more so than today. Not only is there significant competition in every market segment, but arcane issues such as gamut limitations and color reproduction can make the press sheet seem like a compromise compared to the proof. COMPANY PROFILEName: McCord PrintingLocation: DallasEmployees: 90Annual Sales: $13 millionKey Markets: Advertising agencies, corporate work.One commercial printer has found a solution to this problem: going direct-to-plate. McCord Printing installed an Agfa Galileo computer-to-plate (CTP) system. "We no longer have to sell 'down' from the proof or tell the customer that's as close as we can get to the proof," explains Mickey

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