In this episode of Print Buying #UKvUSA, LinkedIn Trainer Nigel Cliffe joins Deborah Corn and Matthew Parker to discuss converting networking relationships into actual business strategies for increased engagement on the platform and reassessing the value of groups.
Matthew Parker
Many printing companies are frustrated how hard it is to engage buyers in today’s world. That’s where Matthew Parker can help. He is a gamekeeper turned poacher. Parker has bought print for more than 20 years and received over 1,400 print sales pitches. He now uses his buyer’s point of view to give practical advice to printers. He helps them engage with prospects and customers to create profitable relationships.
Download his free e-book, "Ten Common Print Selling Errors And What To Do About Them" and check out his recently launched book, "How To Succeed At Print Sales: Setting targets, planning the right activities and making sure goals are met."
Deborah Corn is the Intergalactic Ambassador to The Printerverse at Print Media Centr, a Print Buyerologist, international speaker and blogger, host of Podcasts From The Printerverse, cultivator of Print Production Professionals the #1 print group on LinkedIn, Girl #1 at Girls Who Print, host of #PrintChat, the founder of International Print Day and the founder of #ProjectPeacock. She is the recipient of several industry honors and is on the Advisory Board for the Advertising Production Club of NYC.
As the Intergalactic Ambassador to The Printerverse, Deborah provides ‘printspiration’ and resources to print and marketing professionals through Print Media Centr. She has 25+ years of experience working in advertising as a Print Producer and now works behind the scenes with printers, suppliers and industry organizations helping them create meaningful relationships with customers and members, and achieve success with their social media, content marketing, event marketing and sales endeavors.
Twitter: @PrintMediaCentr
Deborah Corn and Matthew Parker debate the relevance of salespeople in the contemporary online climate, recruitment and compensation for print sales teams, and reframing the role of a salesperson as an influencer and content creator.
In this episode of Print Buying #UKvUSA, Matthew Parker and I discuss the paper shortage and how print service providers can turn delays into service offerings that help customers continue their marketing and communications.
In this episode of Print Buying #UKvUSA Deborah Corn and Matthew Parker discuss what to leave behind in 2021, new print business opportunities in 2022, and strategies for a profitable year.
In this episode of Print Buying #UKvUSA, Deborah Corn and Matthew Parker discuss the crafting of customer communications, determining frequency and format to keep recipients engaged.
In this episode from Podcasts from the Printerverse, Matthew Parker and Deb Corn discuss investments that help printers create long-term relationships with print customers and ROI for their businesses.
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