Lynn Johnson

BY CAROLINE MILLER If you want it done right, then you need to do it yourself. In light of the recent demise of many ASP e-procurement solutions in the graphic arts industry, that old adage seems to be gaining more and more popularity. And one printer that has put that "can-do" attitude to the test is Lynn Johnson, of Dallas-based Buchanan Visual Communications. Two years ago, Johnson—Buchanan's vice president of sales and a former systems analyst—saw the need to offer clients an online presence. The $26 million sheetfed, web and digital printer wanted to revamp how it conducted business with its clients, recalls Johnson. "We're very committed

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