Kennard S. Cloud

Printer Company Presses Forward PALO ALTO, CA—Hewlett-Packard Co. recently marked its entry into the commercial printing market with the launch of its HP Digital Press 6600. The four-color (expandable to six) digital sheetfed press is the first fruit borne of HP's $100 million investment in Indigo N.V. and is based on Indigo's first-series print engine. The HP 6600 employs a liquid electrophotographic offset printing process to produce up to 4,000 iph in four-color. It prints a two-up (12.6x18.2˝) sheet format at a 800x800 dpi resolution, which is upgradeable to 800x2,400 dpi. One of the ways HP is adding value to the press is by