Kelly Mallozzi

Now working as a consultant, Kelly sold digital printing for 15 years so she understands the challenges, frustrations and pitfalls of building a successful sales practice. Her mission is to help printers of all sizes sell more stuff. Kelly's areas of focus include client recovery, retention and acquisition, and marketing communications projects.
 
Kelly graduated from the University of Michigan with a degree in Political Science and, among other notable accomplishments, co-founded the Windy City Rollers, a professional women's roller derby league.

I’m speaking at any industry event later this month, and rather than put together some presentation about what I THINK matters to people like you, I thought I would actually ASK people like you. So what’s on your minds?

There is a misconception among some that sales is all about being aggressive and getting there first, being the loudest, and wanting it the most. While determination and persistence are absolutely critical to a salesperson’s success, sometimes the best thing you can do with a prospect, or even a customer, is to hang back.

Here are a few things that you can learn about giving your customers a first class buying experience while charging a super premium price. (I can imagine there will be a lot of skeptics out there and push back regarding charging high prices, and I understand.) I will discuss the high price philosophy in another blog.

Every Digital/VDP challenge you are experiencing has been conquered by someone else. This webinar shows you what the best of the best are doing. Save time by learning the right formula for building your Digital/VDP business.

You will learn:
-How to successfully market your digital/VDP services;
-Why the successful succeed and why the failures fail;
-Who is your digital/VDP customer and who isn't;'
-Why your sales force hate selling digital/VDP, and;
-How to motivate them to want to!


This is the last webinar in a series of four, designed specifically for any printers with digital printing capabilities looking to offer or already selling digital print solutions, who want to nurture a profitable, and loyal, customer base.  Each webinar focuses on a different aspect of this unique business growth opportunity. Check out the first three in the series now on-demand!

Sponsored by: Océ - a Canon Company

Click here to view this webinar!:


Selling Digital and VDP requires more than just a "Do you need any digital printing today?" approach.  It's the research done prior to picking up the phone that creates a killer opening line.

In this webinar, printing industry sales experts and consultants Bill Farquharson, President of Aspire For Inc., and Kelly Mallozzi, President of Success.In.Print, will teach this skill; likely the most important skill that the Digital/VDP sales rep can have.

You will learn:

  • Where to look for info on a prospective client;
  • 12 things to look for on a company website;
  • How to create a killer opening line or voice mail;
  • How to differentiate yourself through pre call research;
  • How to know if a prospect buys on price before picking up the phone.

This is the second webinar in a series of four, designed specifically for any printers with digital printing capabilities looking to offer or already selling digital print solutions, who want to nurture a profitable, and loyal, customer base.

Sponsored by: Océ - a Canon Company

To view this webinar, click here.
 

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