John Zarwan

OUR BELOVED printing industry is forever wrestling with economic uncertainty, while simultaneously marching in the vanguard of one technological revolution after another. Small wonder, then, that users of so-called “conventional” offset technologies have grown particularly adept at the kind of strategic logrolling that is an essential survival skill in this “pushmi-pullyu” business environment. In 2008, negative economic variables like the housing glut, the mortgage credit crisis, rising oil prices and a looming recession, along with print-positive developments like election-year spending, will have their respective down and up pressures on the offset sector. With the 2008 edition of the annual Offset and Beyond conference slated

WHAT CAN be said about the future of offset technologies? Well, plenty, and while news and views are mixed, there are many reasons to be optimistic. On the eve of the Web Offset Association’s “Offset and Beyond” 2007 55th Annual Management & Technical Conference, Printing Impressions spoke with a number of leading experts to learn where they think the offset sector is headed over the short and long term, and why. Offset Growth: An Oxymoron? Traditionally, the printing industry has tracked the GDP at a slightly higher rate. With the advent and growing popularity of color reproduction from the late 1980s through the early

Based on PRIMIR’s recently completed study, “Small Commercial and Quick Printer Study 2006-2011,” in which more than 300 small or quick printers were interviewed – a world of opportunity awaits. Revealing their overall optimism, 84% of the surveyed respondents projected their revenues would be higher in 2011, and 72% expected higher profits as well. According to John Zarwan of J. Zarwan Partners and Cary Sherburne of Sherburne & Associates, who conducted this PRIMIR research, the survey reveals good news for a market segment that has seen steep declines in the number of establishments and experienced flat to declining shipments over the last several years.

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