Jim Schultz

WHEN I owned my own fulfillment center in the Dallas area in the ’80s and early ’90s, I wondered why printers were not embracing mailing and fulfillment services as an extension of their business. Actually, I was looking over my shoulder, dreading the time when the giant woke up and understood the importance of these ancillary services to the growth of their businesses. Fortunately, the introduction of new technology and Web-based products kept the majority of printers busy enough not to infringe on our sacred mailing and fulfillment territory. There were some printing industry innovators, such as Jim Schultz at Great Lakes Integrated and