Jim Hamilton

Today's consumers are bombarded with thousands of promotional and informational messages on a daily basis, from television or radio ads and out-of-home advertising to direct mail to e-mails and Web ads. Marketers and line of business managers face the challenge of getting their messages out in a way that breaks through this clutter and encourages desired behaviors in recipients. These behaviors can range from education to brand recognition to changing investment strategies or purchasing the company's latest product or service.

With increasing economic pressures, it is time for enterprises to use a tried and true communications medium "transactional documents" in new and different ways to ensure that their messages are noticed. This means of communications is called transpromotional -- or TransPromo -- communications, and it is creating a significant buzz.

This webinar is designed to share new and innovative ways that transpromo is being leveraged in the market.  Barb Pellow, Group Director from InfoTrends will share transpromo strategies that have worked to drive business results.

Click here to view this webinar today!

Océ, an international leader in digital document management and delivery, announced that the latest InfoTrends research report, "U.S. Production Copying & Printing Market Placements: 2008" published April 15, 2009, confirms that Océ has once again leads in key market segments. According to the InfoTrends report, Océ holds leadership positions in the placement of high-speed monochrome cutsheet printers and continuous feed equipment segments in the U.S.

Eastman Kodak launched a multi-channel message blitz to get the word out that it is looking to expand its efforts related to electrophotographic printing technology (Nexpress and Digimaster product lines), not divest the operations. The campaign was spurred by a Wall Street Journal article that suggest Kodak was considering selling several of its business, the other being on the consumer side.

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