Jim Andersen

Mark Michelson is the Editor-in-Chief of Printing ImpressionsServing in this role since 1985, Michelson is an award-winning journalist and member of several industry honor societies. Reader feedback is always encouraged. Email mmichelson@napco.com

More than 65 printing executives from around the country, as well as several trade press members, analysts and Canon Solutions America employees, took part in the "Future of Inkjet" event held at IWCO Direct's facility in Chanhassen, Minnesota, June 23-24. The main attraction was the ability to see the first U.S. customer installations of the Canon Océ VarioPrint i300 cut-sheet and ImageStream 3500 continuous-feed inkjet presses running side-by-side.

Demonstrating its commitment to creating value for direct mail customers in the area of postage optimization and distribution, the company has added three Siemens Paramount delivery barcode sorters at its Hamburg, PA, facility. This installation is the next phase in creating a common production platform across IWCO Direct’s national footprint to allow customers to leverage IWCO Direct’s volume and industry-leading postal strategy to maximize postage savings.

The economy has devastated two of the nation's top direct mail marketers, namely the financial and automotive industries, resulting in fewer mailings for Chase credit cards, Toyota Tundra ads, home refinancing loans and the like.

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