Jay Ackley

InterWest Bank rebrands successfully utilizing personalized digital printing technology from Xeikon press user. With a flood of marketing and promotional material clogging mailboxes daily, communicating with customers through the post office can be a challenge. Banks and corporations are increasingly using full color, fully personalized documents to battle this mail glut, and enhance their Customer Relationship Management (CRM) programs. These documents, produced using digital color presses, are increasing return on investment and enhancing the service value perceived by the customer. InterWest Bank, headquartered in Seattle, has launched a major rebranding campaign utilizing this tactic. InterWest has grown rapidly and acquired five other banks recently.