James Carville

"It's the economy, stupid" is the now oft-quoted statement coined by political consultant James Carville during Bill Clinton's 1992 campaign for the presidency. It simplified issues of the Clinton campaign against an incumbent president basking in high opinion poll ratings. The phrase focused that presidential campaign on the concern of a majority of the voters of the country at that time. What Carville did was modify the old KISS principle: Keep It Simple, Stupid. Focus was needed for the campaign, and he supplied it. Simplicity, for Carville, was the economy. "It's the Paper, Stupid!" Now it's our—the printing industry's—time to focus, to simplify. "It's the