Heidi Tolliver-Nigro

When the National Association for Printing Leadership (NAPL) asked participants in an economic survey which service areas they expected to grow fastest over the next two years, fulfillment topped the list, cited by 59.6 percent of respondents. Not surprising: The association's research shows that, perhaps more than any other area of service diversification, fulfillment is customer-driven. As more and more print customers seek to limit the number of suppliers they deal with, they're calling on one or two key providers to supply a wide array of fulfillment services. According to NAPL's working definition, fulfillment entails the storage, management and timely distribution of a

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