Heidelberg's Dowey

BY MARK SMITH Technology Editor With all the talk of excess capacity and declining sales, why would any printer consider buying a new press? First, the obvious reason. Capacity on an industry-wide level doesn't necessarily mirror the situation in a local market or any given company. There also is a more subtle rational that has grown in importance with the changes in business conditions. The pressures of a highly competitive market make it even more critical for a shop to have the right kind of capacity. Production efficiency and flexibility are more important than gross capacity. Sheetfed offset presses used to break down fairly

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