G. David Dodd

Nashville, TN, is the home base of country music. But it's also the home of some advanced, solid thinking about pricing the printed product and running commercial printing companies. I discovered this about Nashville, much to my surprise, in the past month. Mention Nashville to me and my thoughts used to turn to Elvis, Garth and Dolly, not to printing management. No longer. My first awakening was from a book called System Buster by Philip Beyer about systems developed at his company called Beyer Printing (www.beyerprinting.com). My second Nashville insight came from a 30-page article titled "Throw Away BHRs: Win the Pricing Game"

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