TODAY’S CONSUMERS are bombarded with thousands of promotional messages on a daily basis, from television or radio ads and out-of-home advertising, to e-mails and Web ads. Marketers face the challenge of getting their messages out in a way that breaks through this clutter and encourages desired behaviors in recipients. These behaviors can range from simply recognizing a brand to changing investment strategies or purchasing the latest product or service that the marketer represents. With increasing economic pressures, it is time for marketers to use a tried and true communications medium—transactional documents—in new and different ways to ensure that their messages are noticed. This
Field Marianne Gaige
Barbara Pellow is the owner and founder of Pellow and Partners. With her long history focusing on digital communications and print technology, she works with both print service providers and equipment and software manufacturers on the development of strategies to improve revenue and profitability and grow market share.
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