ERIK CAGLE Aretha Franklin

BY ERIK CAGLE Aretha Franklin herself would have a tough time drumming up a little R-E-S-P-E-C-T for the coldset web offset press. While its heatset counterpart struts on by, wearing UV Ray Bans and leading the way as the prime choice for high-end, multi-color commercial work, the dryer-less stepchild ekes out a living churning out newspapers, direct mailers, promotional graphics and other types of printed communications, primarily on uncoated stocks. Even manufacturers and distributors of open-web presses believe the market for this type of machine has been declining in recent years, but it remains a viable, strong option in several print communications segments. Like

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