Robin Enterprises, central Ohio's leading commercial printer, has officially launched a custom solution to address the growing sophistication of retail marketers. The solution, a data and variable print application running on a unique combination of equipment, resembles the plastic card/greeting card print/finishing line demonstrated by MCS at GRAPH EXPO 2011. The solution has been dubbed “E.L.V.I.S.”—for Expandable Loyalty card Variable Inkjet System.
E.L.V.I.S.
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