Donald Wheeler

Some years ago I wrote a couple of columns on "Chaos Theory" and its impact on printing production. "Chaos," by James Gleick in 1987, was a classic book that explained why we can't forecast the weather, the stock market or the economy. Too many seemingly tiny variables interacting and causing major changes in results, he told us. The oft-quoted example is that of a butterfly flapping its wings in a Brazilian rain forest and causing major storms in New York a week later. We've known all about chaos in printing for years. We establish standards that are predictions of how a job