Debora Haskel

More than 65 printing executives from around the country, as well as several trade press members, analysts and Canon Solutions America employees, took part in the "Future of Inkjet" event held at IWCO Direct's facility in Chanhassen, Minnesota, June 23-24. The main attraction was the ability to see the first U.S. customer installations of the Canon Océ VarioPrint i300 cut-sheet and ImageStream 3500 continuous-feed inkjet presses running side-by-side.

Augmented reality (AR) is leading-edge technology that allows for a digitally enhanced view of the real world. It enables consumers to connect with more meaningful content in everyday life. Marketers can add value to content by combining augmented reality software with the camera and sensors in a smartphone or tablet. The technology offers the capability to add layers of digital information-videos, photos, and sounds-directly on top of items in the world around us.

Augmented reality (AR) is leading-edge technology that allows for a digitally enhanced view of the real world. It enables consumers to connect with more meaningful content in everyday life.

In this webinar, you will learn about:
- Consumer use of augmented reality
- Key applications for augmented reality
- Examples of how augmented reality has effectively been blended with print and other media to deliver an interactive experience

Sponsored by Canon Solutions America

Click here to view this free webinar, today!

ROCHESTER, NY—September 30, 2008—Caslon, the North American Affiliate of PODi, announced today that its new Prospect Qualification Tool (PQT) is now available to all print service providers and free to PODi members. The PQT was designed to address the growing difficulty of qualifying prospects quickly, before time and energy are wasted. It helps companies determine if a new client or project is a good fit and a profitable use of finite resources. By answering a few simple questions, a sales person can know immediately if they should pursue a good prospect or pass on a potentially unprofitable one.

Just one year after the launch of Print in the Mix (PIM), a comprehensive clearinghouse of research on the effectiveness and value of print media, The Print Council, RIT, and six universities around the country who collaborated on PIM say that printers are reporting positive benefits as a result of using the information found on the site.

by chris bauer Just because The Instant Web Companies (IWCO) is not a new company, don't think that it doesn't have progressive and fresh ideas. Headquartered in Chanhassen, MN, IWCO has been in business for more than 33 years, providing integrated printing, envelope and mailing services for direct marketers. But instead of relying on customer service practices of the past, IWCO has come up with a unique and innovative customer service tool. For the past two years, a different IWCO customer has been thrown into the spotlight each month—thanks to its Customer Spotlight program. "It started in the summer of 2000 with