Cary Sherburne

To be successful, printers must learn to manage their businesses in a manner that addresses today’s market conditions. One of the challenges this presents is a reconfiguration of the print production platform to efficiently and cost effectively produce the full gamut of run lengths.  This white paper authored by WhatTheyThink.com’s Cary Sherburne discusses how to meet this requirement.

I WAS recently at the On Demand show in Philadelphia. For any of you who attended, I am sure you would agree that it was small, but vibrant. There is a growing emphasis by suppliers to the industry on the delivery of integrated—rather than point—solutions, which was very evident at this show.

Presstek, Inc., a leading manufacturer and marketer of digital offset printing solutions, today announced that their DI® digital offset presses and chemistry-free CTP solutions received an enthusiastic response from attendees during the On Demand Conference and Exposition in Philadelphia, PA from March 30-April 2.

HAVE YOU added one-to-one communications or variable data printing to your portfolio of offerings yet? Although we have been talking about variable data printing as a value-added service for a decade now, adoption rates have been slower than the pundits projected. But that all seems poised to change.

I’M NOT A big fan of defending print. I know, a strange way to start a column in a printing trade magazine. Clearly, the graphic arts industry is undergoing a time of dramatic change, and we speak a great deal about competition from alternative media and why print is still important in the media mix.

WITH AN uncertain 2009 facing us, it is now more important than ever to diversify your services. One way to do this quickly and affordably is by partnering with others in the graphic arts supply chain. This serves three important functions:

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