Buchanan

BY CAROLINE MILLER If you want it done right, then you need to do it yourself. In light of the recent demise of many ASP e-procurement solutions in the graphic arts industry, that old adage seems to be gaining more and more popularity. And one printer that has put that "can-do" attitude to the test is Lynn Johnson, of Dallas-based Buchanan Visual Communications. Two years ago, Johnson—Buchanan's vice president of sales and a former systems analyst—saw the need to offer clients an online presence. The $26 million sheetfed, web and digital printer wanted to revamp how it conducted business with its clients, recalls Johnson. "We're very committed

Judging by the success of Buchanan Visual Communications, one would hardly guess that when Dave and Lyn Johnson purchased the company in 1980, they knew little about commercial printing. At the end of that first year, Buchanan's sales totaled $348,000. After 17 years under the Johnsons' ownership, the company reports an estimated $14 million for 1997. And as a recent move into a larger facility indicates, business seems to be getting better all the time. The Johnsons attribute their success to the relationships they've formed with each of their customers. From day one, they have tried to provide quality supported by personalized service. Before