Bob Barthen

From six individual companies (and eight original plants) to a unified, centralized and highly successful operation (it's No. 1 in personalized products and high-security, promotional games), Quebecor World Direct has emerged from the acquisition aftermath with a market-driven focus, new state-of-the-art "Mega Facility" and innovations that include a next-generation Internet sweepstakes device. BY CHERYL A. ADAMS Like the old Smith Barney line: We build our business one client at a time," says Mike Graham, senior vice president of sales and marketing for Quebecor World Direct (QWD). One client at a time, QWD has "quietly" become a giant, a global leader, in direct mail

BY CHERYL A. ADAMS There are two sides to every story. And, likewise, the pros and cons, the pluses and minuses, the advantages and drawbacks. Whatever you call them, where there is one, there is the other. Good and bad have coexisted since the beginning of time. And so it is with the story of in-line and off-line finishing: There are advantages and drawbacks to using each technology and trade offs—speed vs. specialty finishing, high-volume price break vs. value-added extras—that ultimately go with the business...the business of web press finishing, either in- or off-line. But the finishing business is good these days—booming, in