Bill Lamberg

Two years ago, Printing Impressions explored the digital asset management and repurposing services of Color Associates. At that time, its top management reported that selling data services and exploring new ways of distributing client information was the future for prepress providers. Were they right? You bet your assets! BY MARIE RANOIA ALONSO The year is 1997. At Color Associates—a St. Louis-based digital prepress, creative imaging services and display graphics provider—the focus is clear: The time has come to sell, market and fully exploit digital content management and the expanding role of digital communications. The Internet, they reasoned, would play a major role in