Berman

BY ERIK CAGLE One by one, the staff of Printing Impressions paraded past tables of submissions for the magazine's 13th annual Self-Promotion Contest. As the members perused over the quality promotional pieces, the subject of judging criteria was brought up. What exactly makes one submission stand out from another? It's a good question, one marketing departments and creative gurus have long pondered when developing ideas to tout the virtues of their respective companies. Making matters more difficult, the promotions are being created for marketing in the commercial printing industry, the equivalent of chefs being asked to bring a covered dish to a pot luck