While digital printing technologies provide myriad new opportunities for commercial print providers, the reluctance of salespeople used to selling offset jobs may hamper efforts to realize its benefits. These sales training experts discuss overcoming that — and more.
Barb Pellow
Toni McQuilken is the senior editor for the printing and packaging group.
Dan Marx, Content Director for Wide-Format Impressions, holds extensive knowledge of the graphic communications industry, resulting from his more than three decades working closely with business owners, equipment and materials developers, and thought leaders.
The 2021 Inkjet Summit kicked off the afternoon of Monday, July 26, at the Hyatt Regency Lost Pines Resort, near Austin, Texas, punctuating strong evidence of a resurgent post-pandemic printing industry.
COVID-19 has reshaped how brands communicate with consumers in profound ways, and inkjet is, in many ways, perfectly positioned to be the technology that helps them reconnect in very personal, meaningful ways, especially when it comes to direct mail.
Closing out the opening-day sessions of the Virtual Inkjet Summit 2020 was a panel of printers, all sharing why they choose to adopt inkjet, how they went about integrating it into their business models, and what they learned along the way.
The printer's role in the world of data is growing more fundamental than just doing a bit of cleansing. Marketing lists, the segmentation, interpretation, profiling and analysis of data - these are things that printers are going to need to understand.
The costs are high and the pitfalls can be deep, but ignoring the data aspect of direct mail campaigns is increasingly looking like it is not an option. Printers are starting to seize the opportunity.
Register for this free webinar to learn:
* What the data aspects of a direct marketing campaign actually are
* The internal skills necessary for data analysis
* Options if you don't have in-house assets, including partnering with another company
* How to increase your ability to respond to data in a quick and timely manner
* How your peers in the printing industry are succeeding by using data
Click here to view this free webinar, today!
To refocus your business on expansion into the more profitable world of marketing services, you don't need elaborate charts or high-priced consultants, but you do need a plan. A marketing plan provides a roadmap that can drive action. A marketing plan can help you: Identify which customers are your best prospects, evaluate company data against your industry or market, and track results to help you learn what works.
Without a plan, you may be moving fast, but you may not be moving in the right direction. This webinar will focus on the critical aspects and practical examples associated with building a marketing plan including target market selection, market positioning, the right products and services, pricing, distribution channel alternatives and promoting your business. You will learn the essential steps to powering up for profit with an effective marketing plan.
This webinar will discuss the latest market trends in the digital printing industry and highlight critical success factors for growing print volume and revenue with digital print.
Click here to view this webinar today!
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