Andrew Hatkoff

Pantone Extends Brand Into Ink-jet Consumables CARLSTADT, NJ—Pantone Inc. is making a bid to expand the application of its color expertise by launching the PANTONE ColorVantage family of premium ink-jet inks, papers and specially developed profiles. The company initially intends to focus on the wide-format printing segment, and piezo-electric engines specifically, informs Andrew Hatkoff, vice president, Electronic Color Systems. Working in partnership with a third-party supplier, Pantone has developed a pigmented ink set (specially formulated CMYK plus light cyan and magenta) with a significantly larger color gamut than that offered by standard OEM inks, Hatkoff claims. Anticipating a potential concern, he adds that the

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