PRINT RUNS are getting shorter. Everyone in the industry now takes that as a given, but what does it mean? Is a short run in the hundreds, thousands or tens of thousands? The answer varies depending on the piece and the platform used to print it. One thing that is clear: A trend toward shorter runs at any level requires producing more jobs to achieve the same sales volume. Printers need to have highly efficient technology and processes in place to maximize their revenue and profits from this business. They must be able to get more jobs on and off a press per shift.
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