ALONSO AXEL ZOELLER

It's been little more than two years since the prepress entity known as Linotype-Hell was swallowed by the German giant, Heidelberg. A pressmaker buying a prepress company? Talk about a visionary move. As 1999 progresses, what is the direction of Heidelberg Prepress? Axel Zoeller, director of prepress marketing for Heidelberg USA, provides some answers—and some speculation. BY MARIE RANOIA ALONSO AXEL ZOELLER is very meticulous—in the very best sense of the word. He is naturally friendly, but remotely guarded. Zoeller (the very Americanized spelling of the traditional German Zöller) is quite the diplomat. His words are carefully selected, almost dutifully crafted, as Printing