Al Kennickell

Hybrid print production, or the integration of digital and offset printing, can take multiple forms and be defined in different ways. Examples include digital imprinting of preprinted offset shells, running inkjet heads in-line with a web offset press or binding line, and building a common workflow for processing files output to a digital press and computer-to-plate system. (Includes Web-only sidebar and bonus video content.)

Al Kennickell, President of The Kennickell Group talks about how KODAK MARKETMOVER Business Advantage Solutions helped quickly grow his business into a marketing service provider.

BY MARK SMITH Since the early days of desktop publishing, the term "workflow" for the most part has been associated with the processing of files within prepress operations. The focus of the discussion—and product development—now is being extended forward to the customer's operation and back through the pressroom and into the bindery. Prepress and printing operations have to navigate a web of sometimes-sensitive issues when they touch on their customers' internal processes. Concerns about control, internal politics and resistance to change can present barriers to a better way of doing things. Tanagraphics Inc. in New York City strives to deepen its relationship with clients by being a