Printing Impressions magazine presents:

Printer Vows to Repair Odor-Causing Press

CLIFTON, NJ—It took more than three years of raising a stink about the stench that was overwhelming their neighborhood, but residents of the Delawanna section here may finally be getting relief from a local printer whose faulty piece of equipment has been the source of the blue funk hanging in the air.

Kay Media, whose web press has been plagued by a faulty catalytic converter that resulted in what residents described as unbearable odors drifting into homes that border the Entin Road plant, has pledged to shut the machine until the situation has been rectified, the Clifton Journal reported. The announcement came following a July 18 county health department meeting that included representatives for the printer, Clifton City Council members and the Department of Environmental Protection (DEP).

A new thermal oxidizer will be installed in the press sometime within the next two months. The printer reportedly told officials it would hold off on using the press until the work is done, the Journal said.

The DEP will conduct a test to determine whether Kay Media's smokestacks are expelling the pungent fumes, according to the newspaper.

Imagine! Firm Changes Name, Buys Facility, New Gear

MINNEAPOLIS—DigiGraphics, an Imagine! Print Solutions-owned company since January of 2012, is changing its name to Imagine! Express Minneapolis and adding complete commercial printing and direct mail capabilities to its lineup of equipment and services.

Imagine! Express has purchased an 80,000-square-foot facility, which is next door to its current location near downtown Minneapolis, to accommodate the additional space required to install more production equipment. The company will be adding a new KBA 41" press with fully automated quality control and vision inspection systems; a six-color, small-format Heidelberg; the latest Xerox iGen 150; and supporting binding and mailing equipment.

The facility also provides large- and grand-format UV printing, framing and interior décor solutions. The upgrades, additions and enhancements will create a powerful, local presence.

Bob Lothenbach, Imagine!'s president and founder said, "This name change, and more importantly, this major investment we are making, will provide local clients, which made Imagine! what it is today, a company focused on service and quality, driven by technology. In addition, we would like to see Imagine! Express locations throughout the country, helping support our major clients in their local markets. This is the beginning of that vision."

PostNet Franchisor Targets New England

BOSTON—The PostNet printing franchise has opened its first location in Massachusetts and plans to open four more in New England and 200 nationwide by 2017. It already has more than 700 Neighborhood Business Centers worldwide, and is looking for more business partners to provide printing, marketing and logistics support to help businesses in their communities grow.

Boston native Matt Kaplan worked as an engineer for several local TV stations, including New England Cable News, before joining the PostNet family. After 23 years as an engineer, he started exploring franchise opportunities. He decided to open a PostNet because he liked the company’s B2B culture and realized that there would be a huge pool of potential clients in Boston.

“We’re filling the void for convenient design, print, copy and shipping services that are essential to the success of startups and current small businesses in Boston,” Kaplan said. “It’s rewarding to know that we are helping to build economic prosperity in the local area by supporting entrepreneurism.”

PostNet offers a full range of digital printing solutions for small businesses, as well as graphic design, direct mail, Websites, e-mail marketing and shipping. There are reportedly more than 27 million small businesses and independent professionals in the United States.

Myth Busters Webinar Eyes Offset vs. Digital

PHILADELPHIA—In the "Myth Busters: Comparing 'Offset 2.0' vs. Digital Presses for Short-Run, Static Jobs" Webinar that will be presented by Printing Impressions next Tuesday, July 29, at 2 p.m. (ET)/11 a.m. (PT), Taylor Blackwell, owner of Walker360 in Montgomery, AL; and Mallery Mele, owner of Mele Printing in Covington, LA, will discuss how they determine what work gets printed on their offset gear, and what gets produced on their digital output devices in their individual shops.

In addition to an assortment of digital printing equipment, both print providers own Heidelberg Anicolor presses geared for short-run production, as well as conventional offset machines. The Webinar, sponsored by Heidelberg, will be moderated by Mark Michelson, Editor-in-Chief of Printing Impressions.

The digital/offset crossover point for short-run static work can certainly vary from print shop to print shop. Blackwell and Mele will reveal what factors they consider, including finishing and substrate requirements, PMS spot colors and much more. The panelists will also discuss whether or not digital printing has been "oversold" in the market, given that the majority of short-run printing produced today doesn't require personalization. Register to listen in, and submit your questions in real-time, on what will sure to be a lively discussion.

Click here to register for this free Webinar today!

MBO America Celebrates Birthday With Open House

MARLTON, NJ—Beginning Monday, MBO America will celebrate its 30th anniversary with a four-day open house in the Philadelphia area. The company's top executives and engineers—including Chairman Frank Eckert and Frank Bahmer, director of International Sales and president/CEO of MBO America—will be on hand to personally share recent development strategies.

"When meeting with customers, our goal is to make sure that the decisions being made meet long-term objectives for profitability, even as customers adapt to meet the needs of new market demands," says Eckert. "MBO's customer-centric initiative is possible due to the combination of our post press expertise and our comprehensive product mix, which allows us to provide customized solutions that maximize ROI for the end user."

Open house attendees will hear from MBO executives, engineering, sales and technical personnel as they describe what they have learned from around the world, and how numerous customer interactions and studies were combined with industry data to determine direction.

"MBO has analyzed the modern print workflow and developed the finishing solutions to match," says Lance Martin, director of North American Sales, "and those who attend the open house, or watch the recordings that will be posted afterwards, will see the exciting results."

The open house will take place July 28-31 at MBO America's new headquarters and demonstration facility here. It will showcase 10 of the most unique, sought-after finishing solutions for direct mail, miniature folding, packaging, web finishing (inkjet finishing) and commercial finishing. Those interested must register by today at this link.

How Can You Transform Price into Value for Your Services? (Free Webinar Still Available On-Demand)

PHILADELPHIA—July 25, 2014—Are your customers just focused on price and not seeing the value of the products, services and solutions that your company provides? In the "Transforming Price into Value for Your Services" Webinar presented this week by Printing Impressions, and sponsored by Canon Solutions America, Barbara Pellow, group director at InfoTrends; and John Smilanich, national sales director of Milwaukee-based First Edge Solutions, shared their insight on what buyers want, how a company can translate its offerings into value delivered, and the importance of having meaningful value-based conversations.

Pellow presented some key findings from an InfoTrends survey that asked 1,000 print buyers how much of their print budgets are already under contract to an external print provider. The survey revealed that most outsourced work is under contract, and very little change to the status quo is expected. Pellow also pointed out ways that print providers can increase overall benefits or reduce overall costs to maximize a customer's delivered value. "Transforming from a vendor to a partner starts with a clear understanding of your clients/prospects and their business objectives," she said.
 
First Edge Solutions provides multi-channel marketing solutions, along with extensive printing and document management services. Smilanich noted that his company also created Black Canyon, a full-service advertising agency, in order provide clients with more elaborate and strategic concept development.

"At First Edge Solutions, we take sophisticated marketing and make it simple," he explained. "Selling is much harder if you can't articulate what you sell."

The more than 500 Webinar registrants reported positive feedback. Here are just a few of the comments:  

"I enjoyed hearing the first-hand experience of building customer loyalty to shift business in new directions."

"Giving further consideration for what buyers want. This was helpful to stimulate that thought process."

"I found immense value in the whole presentation. The vendor versus partner topic was great."

"The information presented a different way of looking at what 'value' truly means—going far beyond a dollar amount and encompassing the entire customer experience. Although this is something I practice, it isn't something I have thought about."

Click here to register and watch the Webinar on-demand now.