The Print Council
This research and additional print market research studies can be found on Print in the Mix. Print in the Mix is a free and easily accessible clearinghouse of research on print media effectiveness, published by the Printing Industry Center at RIT and made possible by a grant from The Print Council.
Research & White Papers
(Sponsored Content)
Social Media Trends Of Fastest Growing U.S. Companies
A study on the adoption and use of social media in the 500 fastest growing U.S. companies indicates that corporate usage of social media within the Inc. 500 has changed in the past 12 months. The study reveals the incorporation of new platforms and tools including Facebook, LinkedIn, Twitter, YouTube, texting, downloadable mobile apps and Foursquare, while we note the reduction in use of blogging, message boards, video blogging, podcasting and MySpace.
A study on the adoption and use of social media in the 500 fastest growing U.S. companies indicates that corporate usage of social media within the Inc. 500 has changed in the past 12 months. The study reveals the incorporation of new platforms and tools including Facebook, LinkedIn, Twitter, YouTube, texting, downloadable mobile apps and Foursquare, while we note the reduction in use of blogging, message boards, video blogging, podcasting and MySpace.
Consumers Turn to Print, TV, Radio, Not Social Media, for Brand Info
Offline channels, such as TV, print media and radio -- not Facebook or Twitter -- are the ways consumers most frequently discovered new brands, products and services, recent research finds.
Offline channels, such as TV, print media and radio -- not Facebook or Twitter -- are the ways consumers most frequently discovered new brands, products and services, recent research finds.
News
Resource Center Provides One Stop for Print Effectiveness Studies and Sustainable Campaigns
The goal of The Print Council in launching its new Resource Center is to increase awareness of the campaigns and materials in the hope that they will inspire both media/marketing specialists and print providers to turn that awareness into action.
The goal of The Print Council in launching its new Resource Center is to increase awareness of the campaigns and materials in the hope that they will inspire both media/marketing specialists and print providers to turn that awareness into action.
Print in the Mix Website Redesigned for Improved Research Use
With nearly 37,000 visitors a year, Print in the Mix (PIM), a comprehensive clearinghouse of research on the effectiveness and value of print media in the marketing mix, has established itself as a key resource for the printing and marketing
With nearly 37,000 visitors a year, Print in the Mix (PIM), a comprehensive clearinghouse of research on the effectiveness and value of print media in the marketing mix, has established itself as a key resource for the printing and marketing
Mentions of The Print Council
Printer News
January 2012
Commercial printer company and personnel news from Printing Impressions’ January 2012 edition.
January 2012
Commercial printer company and personnel news from Printing Impressions’ January 2012 edition.
PRINTER news
December 2011
Commercial printer company and personnel news from Printing Impressions’ December 2011 edition, including coverage of Allegra Network’s annual convention and the Print in the Mix research report on “Executing Multichannel Relational Communications.”
December 2011
Commercial printer company and personnel news from Printing Impressions’ December 2011 edition, including coverage of Allegra Network’s annual convention and the Print in the Mix research report on “Executing Multichannel Relational Communications.”
