America's Most Influential and Widely Read Resource for Commercial Printers
The Print Council
This research and additional print market research studies can be found on Print in the Mix. Print in the Mix is a free and easily accessible clearinghouse of research on print media effectiveness, published by the Printing Industry Center at RIT and made possible by a grant from The Print Council.
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2008 Coupon Redemption Jumped For the First Time Since 1990s
According to data from promotions transaction settlement company Inmar, coupon redemption in the fourth quarter of 2008 grew nearly 10% compared to the fourth quarter of 2007, the first jump in redemption since the early 1990s. Consumer response to coupons also remained strong for the year, with 2.6 billion coupons redeemed, the third year in a row at that level.
According to data from promotions transaction settlement company Inmar, coupon redemption in the fourth quarter of 2008 grew nearly 10% compared to the fourth quarter of 2007, the first jump in redemption since the early 1990s. Consumer response to coupons also remained strong for the year, with 2.6 billion coupons redeemed, the third year in a row at that level.
Print in the Mix Research Summary: Vertis 2008 Customer Survey - (Retail Direct Marketing)
Every two years since 1997, Vertis Communications conducts a survey to determine the trends and changes in consumer readership and use of retail direct marketing. Some of the survey findings are:
• Three of four participants (76%) state they read the direct mail received from retailers. Women, ages 35-49, are the heaviest readers (86%), while men, ages 50+, are the lightest readers (65%). Readership of retail direct mail has increased among women of all age groups. The largest increase in retail direct mail readership for both men and women is in the 35-49 age groups.
Every two years since 1997, Vertis Communications conducts a survey to determine the trends and changes in consumer readership and use of retail direct marketing. Some of the survey findings are:
• Three of four participants (76%) state they read the direct mail received from retailers. Women, ages 35-49, are the heaviest readers (86%), while men, ages 50+, are the lightest readers (65%). Readership of retail direct mail has increased among women of all age groups. The largest increase in retail direct mail readership for both men and women is in the 35-49 age groups.
News
Printers, Suppliers Responding to Unisource’s Challenge Grant to The Print Council
Within the first month of Unisource’s $100,000 Challenge Grant to The Print Council, six companies have signed up and joined together to promote the power of print. They are NewPage, Hewlett Packard, Neenah Paper, PrintingforLess.com, MSP Digital Marketing LLC, CRW
Within the first month of Unisource’s $100,000 Challenge Grant to The Print Council, six companies have signed up and joined together to promote the power of print. They are NewPage, Hewlett Packard, Neenah Paper, PrintingforLess.com, MSP Digital Marketing LLC, CRW
Unisource Worldwide Partners with The Print Council; Offers Challenge to Promote Print Industry
Unisource CEO Al Dragone announced that the company has committed a $100,000 matching grant to The Print Council if other members in the group match that amount through pledge commitments received by September 30, 2010.
Unisource CEO Al Dragone announced that the company has committed a $100,000 matching grant to The Print Council if other members in the group match that amount through pledge commitments received by September 30, 2010.
Editorial mentions of The Print Council
Promoting Print’s Role in Cross-Media
August 2010
Sappi Fine Paper, in partnership with The Print Council, recently hosted more than 200 media and marketing specialists and publishers at the Art Directors Club for a "Print Delivers" lunch-and-learn event. The sixth such seminar in an ongoing series presented
August 2010
Sappi Fine Paper, in partnership with The Print Council, recently hosted more than 200 media and marketing specialists and publishers at the Art Directors Club for a "Print Delivers" lunch-and-learn event. The sixth such seminar in an ongoing series presented
PRINTER news
August 2010
Commercial printer company and personnel news from Printing Impressions' August 2010 edition.
August 2010
Commercial printer company and personnel news from Printing Impressions' August 2010 edition.
