America's Most Influential and Widely Read Resource for Commercial Printers
The Print Council
This research and additional print market research studies can be found on Print in the Mix. Print in the Mix is a free and easily accessible clearinghouse of research on print media effectiveness, published by the Printing Industry Center at RIT and made possible by a grant from The Print Council.
White Papers
(Sponsored Content)
2008 Coupon Redemption Jumped For the First Time Since 1990s
According to data from promotions transaction settlement company Inmar, coupon redemption in the fourth quarter of 2008 grew nearly 10% compared to the fourth quarter of 2007, the first jump in redemption since the early 1990s. Consumer response to coupons also remained strong for the year, with 2.6 billion coupons redeemed, the third year in a row at that level.
According to data from promotions transaction settlement company Inmar, coupon redemption in the fourth quarter of 2008 grew nearly 10% compared to the fourth quarter of 2007, the first jump in redemption since the early 1990s. Consumer response to coupons also remained strong for the year, with 2.6 billion coupons redeemed, the third year in a row at that level.
Print in the Mix Research Summary: Vertis 2008 Customer Survey - (Retail Direct Marketing)
Every two years since 1997, Vertis Communications conducts a survey to determine the trends and changes in consumer readership and use of retail direct marketing. Some of the survey findings are:
• Three of four participants (76%) state they read the direct mail received from retailers. Women, ages 35-49, are the heaviest readers (86%), while men, ages 50+, are the lightest readers (65%). Readership of retail direct mail has increased among women of all age groups. The largest increase in retail direct mail readership for both men and women is in the 35-49 age groups.
Every two years since 1997, Vertis Communications conducts a survey to determine the trends and changes in consumer readership and use of retail direct marketing. Some of the survey findings are:
• Three of four participants (76%) state they read the direct mail received from retailers. Women, ages 35-49, are the heaviest readers (86%), while men, ages 50+, are the lightest readers (65%). Readership of retail direct mail has increased among women of all age groups. The largest increase in retail direct mail readership for both men and women is in the 35-49 age groups.
News
The Print Council Issues ‘Call to Action’ on Behalf of Printing Industry
As The Print Council announces its latest initiatives – Print Delivers and Why Print is Green – its members are “lining up” with financial and in-kind support for these projects, as well as for the Print in the Mix (PIM)
As The Print Council announces its latest initiatives – Print Delivers and Why Print is Green – its members are “lining up” with financial and in-kind support for these projects, as well as for the Print in the Mix (PIM)
Editorial mentions of The Print Council
Tell Buyers that Print Rules! —DeWese
February 2010
The e-mail headline read, "Special Announcement from Michael Makin." It said, "Dear Printing Industries of America Member: As you are aware, printed products are being criticized more and more for their impact on the environment—and unjustifiably so."
February 2010
The e-mail headline read, "Special Announcement from Michael Makin." It said, "Dear Printing Industries of America Member: As you are aware, printed products are being criticized more and more for their impact on the environment—and unjustifiably so."
PRINTER news
February 2010
Commercial printer company and personnel news from Printing Impressions' February 2010 edition.
February 2010
Commercial printer company and personnel news from Printing Impressions' February 2010 edition.
