The Print Coach

For printing salespeople toiling for a business that offers both digital and offset printing, the natural motivation is to sell a $30,000 web job as opposed to a $1,500 digital job.

'The Print Coach' Nick Devine will pose business questions to a panel of experts from inside and outside the print industry in a new series of six audio programs, called 'Ask the Print Experts'.

Statistics say that 85% of printers have flat or declining sales. They are struggling to sell to customers whose volumes are down. They can’t get in to see decision makers at potential new clients because they are not seen as any different to the existing supplier. They can’t find new work without discounting their prices.

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Selling print at a sustainable profit is the single biggest challenge facing the printing industry right now.  If you can't find good quality customers who value what you do and are willing to pay for it... surviving the recession will be difficult. 

This webinar will show you proven strategies to find, win, keep and grow the best customers in your market... despite the recession.  Here's some of what we'll cover:

* Where to find new customer and prospect lists.  You'll also learn how to win the business without cutting your prices to ridiculous levels. 
* How to find the most profitable customers in your market.  And I'll even show you how to steal them from the competition if you have to. 
* How to retain your existing clients... AND get them to spend more money.  This strategy works, even if you think you are already tapping into the full potential of the account.
* The best strategies for getting an audience with new customers.  If you've ever struggled to get an appointment with a new customer because they don't see your company as any different than your competition... this will really help you.   
* How to differentiate yourself from the competition... and generate better margins, even if you sell the same end product.
* How to market in a down economy when many companies are cutting back.  This is a major challenge right now and I'll show you how to finally deal with it. 
* How to approach customers from a value perspective, rather than from a price perspective.  If you are tired of trying to approach prospects who feel they can dictate prices because it's a buyers' market... this new approach will be good for both you

Click here to view this webinar today!

Getting into digital is not a ticket to higher profits or increased sales.  Digital print is not a business strategy... it's a technology.  Ok... it's an exciting technology, but it's still only technology.  But... with the right strategy, you can make a lot of money.

PHILADELPHIA—Printing Impressions will present a free hour-long Webinar, "How to Find, Win, Keep and Grow the Most Profitable Customers in Your Market." The Webinar, which will be held Dec. 9, 2 p.m. ET, will feature Nick Devine, founder and CEO of The Print Coach, who will discuss proven strategies for cultivating top customers in a recession. Devine will also hold a Q&A session following his presentation. For more information and to register for this event, click here.