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December 2012 Issue

Printing Impressions December 2012 cover
Commercial Printing Outlook : Don't Rely on the Economy
Even if the stars align and politicians are able to put aside their differences for the greater good, recovery for the printing industry ain't a-happening in any meaningful way in 2013. NAPL expects industry sales to grow somewhere between...
Fast-Track Firms : The Reinvented Printer
A ny printer that is able to experience modest growth, let alone stellar, certainly stands out in the sea of red ink, closures and bankruptcies that marked 2012. A small cadre of performers were able to do more than just...
Rethink Price Discounting –Farquharson/Tedesco
It's a fact: the easiest and least expensive way to grow sales is to sell more to current customers. By rewarding clients and giving them an incentive to keep working with you, you'll earn their continued loyalty and more...
Ripon's 50th a Time to Reflect -Cagle
Our friends at Ripon Printers in sunny, downtown Ripon, WI, celebrated their 50th anniversary with an Open House on Sept. 26-27. According to Ripon stalwarts Deba Horn-Prochno and Carol Cluppert, the event was a huge success. ...
Book Printing Outlook : Addressing Evolving Needs
I f anything, the emergence of eBooks as an über niche tucked inside the book publishing space has provided more opportunities for the printing community to show off its diversity to publishing clients. Some of the nation's largest book...
Catalog and Publication Outlook : Finding the Right Mix
Multichannel marketing continued to be the main focus for both publishers and catalogers in 2012, with the integration of print and electronic media being a key driver. As mobile technology such as smart phones and tablets gained more popularity,...
Direct Mail Outlook : Still Best Marketing Value
Direct mail is still considered the marketing channel of choice by a vast number of marketers across verticals ranging from telecom and utilities to nonprofit, publishing and financial services. According to the Direct Marketing Association's “2012 Response Rate Report,”...
Impressions from Our Venerable List -Michelson
It's hard to believe that this marks the 29th anniversary of our annual Printing Impressions 400 list of the largest printers in the United States and Canada ranked by annual sales. The consolidation trend has intensified, albeit more from the...
The 2012 Printing Impressions 400 Ranking
Now in its 29th year, the Printing Impressions 400 provides the industry’s most comprehensive ranking of the leading printing companies in the United states and Canada. Company rankings for the current and previous year are based on sales figures reported...
Courier Corp. Adding Color Inkjet Press at Indiana Plant
Courier Corp., which specializes in book manufacturing, content management and publishing, plans to provide complete end-to-end digital production capability at its flagship four-color plant in Kendallville, IN. The heart of the new production line will be a high-volume HP T410...
PA Printer Suffers $75 Million Loss After Press Catches Fire
The third-generation owner of a printing plant here is faced with the task of completely rebuilding his business after an Oct. 23 fire ripped through the facility, requiring the work of 13 fire departments to get the blaze under...
Superstorm Sandy Rattles Printers in the NJ/NY Area
Hurricane Sandy unleashed a fury of destruction on the New Jersey shore and New York City.  The damage was catastrophic to a number of printers, who were flooded out and (as of Dec. 1) remain shut down. Others—like Design...
drupa Cycle to Remain Same; Graph Expo Reports Increase
drupa plans to maintain its four-year cycle for conducting the international printing trade show. A key factor in this decision was the international trade fair calendar that is built around a four-year cycle with drupa. ...