When it comes to out-of-home (OOH) advertising, it seems like some of the more creative campaigns come from the other side of the pond. JCDecaux OneWorld, the international unit of the JCDecaux Group, offered up three "best of" OOH campaigns during November. These three campaigns all focused on making their campaigns responsive and relevant.
Stockholm
Denise Gustavson is the Editorial Director and Special Projects Editor for the Printing & Packaging Group, which includes Printing Impressions, packagePRINTING, In-plant Graphics and Wide-Format Impressions magazines, among other brands. She is also the Editor-in-Chief of Wide-Format Impressions.
Apotek Hjärtat, a Swedish pharmacy, launched an anti-smoking advertising campaign that hopes to make smokers think twice about their habit — by coughing every time they walk past. The animated billboard features embedded smoke detectors, which can sense when a cigarette has been lit up.
MONTREAL—Looking to get the most out of its equipment resources, Quebecor World announced that select equipment at its Kingsport, TN, book manufacturing facility would be decommissioned or redeployed to other locations. The remaining Kingsport assets will be refocused and specialized to better service the customer base, the company said in a release. The moves will spell the loss of 450 positions in Kingsport, though Quebecor World expects about 280 jobs to be recreated at other U.S. book facilities once the equipment has been relocated. Those employees whose positions are being eliminated were encouraged to apply for the transplanted jobs or for other positions in the Quebecor
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