Beechmont

You say your shop wants to improve reproduction quality to land more high-end work, but you're not sure you can afford it? Well, the people at Beechmont Press, a mid-sized, Louisville, KY-based printer, say you probably can't afford not to. After making a firm commitment to quality improvement, Beechmont put its production methods and materials under the microscope, and managed, quite profitably, to capture its own high-end slice of the market. Beginning with the obvious, Beechmont management focused on equipment. They installed a five-color, 40˝ Speedmaster, and they gave their conventional prepress an electronic makeover. But along with high-performance equipment purchases, they developed a simple theory:

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