PaperSpecsGallery.com Presents: 2014 BAFTA Film Awards Campaign (Video)
This week PaperSpecsGallery.com presents the 2014 BAFTA Film Awards Campaign. Designing for events as large as the British Academy of Film Awards (BAFTA) requires skills and talents so diverse that it’s much like directing a film...or building an entire city from the ground up.
Leading the 2014 creative team, Human After All was charged with building awareness and excitement, making the night feel as big as the Oscars—by creating a magical experience for those attending, and encouraging everyone else to tune in. Two of the printed elements in their impressive campaign deserve special recognition.
Click on the YouTube video below to watch Lenz discuss the 014 BAFTA Film Awards Campaign:
First, the ticket "wallet" with its double-gatefold format worked beautifully—elegant and tidy. The uncoated paper (in deep, rich colors) printed with gold ink and foil stamping gives this piece a dramatic look and expensive feel.
Second, is the brochure. Five different front covers (wonderful illustrations by La Boca) represent the five nominated films. Each cover correlates with the event theme (Cinemmersive) while having its own strong identity. The logo also pairs well with the theme, giving the viewer a sense of the power a movie has to transport the viewer into the world of cinema.
Combining paper finishes in the brochure worked to give not only textural variety, but a really memorable emotional quality too. A stunning photo essay by Dr. Andy Gotts on coated paper and a mesmerizing image of Dame Helen Mirren on uncoated paper, were reproduced with such craft by Team Impression that I felt as though I was there.
Sabine Lenz is the founder of PaperSpecs.com, the first online paper database and community specifically designed for paper specifiers.
Growing up in Germany, Sabine started her design career in Frankfurt, before moving to Australia and then the United States. She has worked on design projects ranging from corporate identities to major road shows and product launches. From start-ups to Fortune 500 companies, her list of clients included Oracle, Sun Microsystems, Deutsche Bank, IBM and KPMG.
Seeing designers struggle worldwide to stay current with new papers and paper trends inspired Sabine to create PaperSpecs, an independent and comprehensive Web-based paper database and weekly e-newsletter. She is also a speaker on paper issues and the paper industry. Some refer to her lovingly as the "paper queen" who combines her passion for this wonderful substrate called paper with a hands-on approach to sharing her knowledge.