PaperSpecsGallery.com Presents: Cult Partners' Holiday Promotion (Video)
This week PaperSpecsGallery.com presents Cult Partners’ year-end promotion, which is so appropriate for its client base. But really, who wouldn’t love 90-proof, white rum made by an artisan distillery and presented in this beautifully labeled bottle? You can see their inspirations—snowdrifts, mid-century design, abstract type, and holiday nostalgia—in every design choice Cult Partners made for this label.
Click on the YouTube video below to watch Lenz discuss the Cult Partners' Holiday Promotion:
The hand-rendered typography, clean and blocky, pressed together as tightly as snowflakes, gives a modern vibe. Of course, producing the type via laser diecutting is beyond gorgeous. It has a crisp, clean feel that lets the contents of the bottle shine and lends a truly unique branded look to this gift.
The textural, uncoated Royal Sundance printed with black type and logo gives that high contrast feel of a sunny, winter day. For the detail lover, you have to admire the irregularly cut border. Cin! Cin!
Click on the video in the panel above to view or click here.
Sabine Lenz is the founder of PaperSpecs.com, the first online paper database and community specifically designed for paper specifiers.
Growing up in Germany, Sabine started her design career in Frankfurt, before moving to Australia and then the United States. She has worked on design projects ranging from corporate identities to major road shows and product launches. From start-ups to Fortune 500 companies, her list of clients included Oracle, Sun Microsystems, Deutsche Bank, IBM and KPMG.
Seeing designers struggle worldwide to stay current with new papers and paper trends inspired Sabine to create PaperSpecs, an independent and comprehensive Web-based paper database and weekly e-newsletter. She is also a speaker on paper issues and the paper industry. Some refer to her lovingly as the "paper queen" who combines her passion for this wonderful substrate called paper with a hands-on approach to sharing her knowledge.