SALES & MARKETING
Can a commercial printing sales person sell digital? Are you a marketing service provider or printer?
What is the best sales compensation plan? Is solution selling how to avoid becoming a commodity?
Printing companies of all types are seeking answer to a myriad of sales and marketing concerns.
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Marketing Service Providers : How Can We Help You?
Even those who scoff at the thought of printers referring to themselves as MSPs will all agree that, at some...
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2012 Hot Markets : Printing in a Mobile World
As 2012 unfolds, it will be the year of cross-media mastery—the smart management of the print-to-mobile (P2M) information chain. The... -
Print & Mobile Phones : QR Codes, NFC Square Off
Even before QR codes and NFC officially square off, there’s a movement to already dub NFC “The QR Killer.” Google... -
Sales Relationships : Don’t Cut Out Print Buyers
Is it wise or profitable to seek out requisitioners or corporate-level types, as opposed to print buyers, in search of...
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Printers Monetizing Social Media
A new StrongMail study asked 925 marketers where they are spending their marketing dollars in 2011; 57 percent said they...
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Seven Tips to Help In-plants Get Social
EVIDENCE OF how social media is taking the business world by storm is everywhere. Facebook "Like" buttons, Twitter links and... -
Value-Add for Printers : Make Money with QR Codes
Technology leaders have recognized for some time that QR codes will play an important role in print marketing. As these... -
Printing Sales & Marketing LinkedIn Groups
The following LinkedIn groups provide opportunities to connect with other graphic arts professionals involved in sales and market in the...
More On Sales & Marketing
More Tips for Creating Compelling Online Videos
May 17, 2013
Use video content to explore what makes your printing company different—you could spotlight key employees, highlight a unique production process, or illustrate your company’s storied...
Change a Bad Sales Habit - Short Attention Span Webinar
May 17, 2013Poor time management? Lack of prospecting efforts? You are just seven days away from ridding your self of some bad sales habits. For more, watch...
Are You Clear Enough?
May 16, 2013
When you communicate you must be sure your words do not give off the message that you are angry or upset. (Unless you actually are!)...
It’s Not About YOU!
May 15, 2013
Many of the heavy hitters out there who have been earning big six-figure commissions for decades have some pretty big egos. And maybe in some...
Three Reasons to Become a Marketing Service Provider
May 14, 2013
In this week's blog, Bill gives up his space for a recent Clemson graduate, Hannah Sellers, who takes a look at the move from printer...
Happy Anniversary! - Video Sales Tips
May 13, 2013
Are you looking for a novel way to shore up your existing relationships? Then learn how in this week's video sales tip by Bill Farquharson....
Put Up or Shut Up!
May 13, 2013
Keeping the tools and learning sources flowing via a partnership—a new business/education partnership and relevant high schools, colleges/universities—based on a clear, achievable defined goal, can...
Tips for Creating Compelling Online Videos
May 10, 2013
Video content helps engage your customers and improve your Website’s SEO. You don’t need James Cameron’s production budget to create video content that sticks. Your...
Old-School Sales Ideas - Short Attention Span Webinar
May 10, 2013The fundamentals of sales never change. What worked well yesterday works well today. But what worked well back then? Find out in this week's Short...
The Secret to Sales Success
May 9, 2013
The secret to sales is quite simple. Keep it simple, be real, love what you do and care more about others than yourself. In this...
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