Sales and Marketing

Can a commercial printing sales person sell digital? Are you a marketing service provider or printer?
What is the best sales compensation plan? Is solution selling how to avoid becoming a commodity?
Printing companies of all types are seeking answer to a myriad of sales and marketing concerns.

The Latest
How I Would Train My Sales Force

In a world full of social selling clutter, I’m going to try to cut through the muck and share how I would train my sales force today.

As Salesmen See, Salesmen Do

The personality of any company is generally a connect-the-dots link to the top brass. This holds true right down to work ethic.

Are You in Your Own Way?

Many people in our industry are firmly convinced that the only way to win work is to undercut the competition.

Grit. How to Get it.

It’s a shame that the Olympics are only held every two years, because there is a story and a lesson for us all.

Recent Blogs
Recent Video

This week, Julie Greenbaum highlights industry news from Quad/Graphics (BlueSoHo Delivers Augmented Reality for Allure Magazine and Quad/Graphics Expands Custom 1:1 Direct Marketing Capabilities); OneTouchPoint and PrintManagement; Printing Industries of America (2016 Lewis Memorial Lifetime Achievement Award recipient and Ben Franklin Honor Society Inductees). Also be sure to read Printing Impressions Editor-in-Chief Mark Michelson's one-on-one interview with Jeff Jacobson, CEO of Xerox Corp.

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