Sales and Marketing

Can a commercial printing sales person sell digital? Are you a marketing service provider or printer?
What is the best sales compensation plan? Is solution selling how to avoid becoming a commodity?
Printing companies of all types are seeking answer to a myriad of sales and marketing concerns.

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Know Thy Customer

Do you listen to your clients? Probably. After all, there is a “Contact Us” button on your website and you get feedback.

The Goal of the Screw Up

Had the hotel desk clerk taken the advice from this week’s tip, he would have received a glowing review instead of a sharp rebuke.

Are You an Iconoclast?

Are you familiar with the term "iconoclast?" I heard this word for the first time recently at a…

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With the United States establishing relations with the island nation of Cuba, it's only natural to think about what opportunities this could present for American printers and technology providers. Print broker guru Vince Mallardi checks in from his own island paradise, Hawaii, to speak with Erik Cagle about how U.S. companies can play any number of roles in the development of Cuba's printing industry.

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