Sales and Marketing

Can a commercial printing sales person sell digital? Are you a marketing service provider or printer?
What is the best sales compensation plan? Is solution selling how to avoid becoming a commodity?
Printing companies of all types are seeking answer to a myriad of sales and marketing concerns.

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In his new video feature, Lasting Impressions, Printing Impressions Senior Content Editor Erik Cagle discusses the pros and cons of the ubiquitous business card. Suffice to say, Cagle is…not a fan.

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