Sales and Marketing

Can a commercial printing sales person sell digital? Are you a marketing service provider or printer?
What is the best sales compensation plan? Is solution selling how to avoid becoming a commodity?
Printing companies of all types are seeking answer to a myriad of sales and marketing concerns.

The Latest
The Ultimate Sample Test

Here’s how one printer I know responded to a recent sample request: He told the prospect that he wouldn’t send them samples.

Mikimoto Card Mimics Jewelry

DataGraphic teamed up with pearl retailer Mikimoto to create an invitation that would capture the look and feel of high-end jewelry.


Bill Farquharson discusses how salespeople must be part of the team to reach an ultimate goal of meeting a company’s financial needs.

Eleven19 Paper Dolls

Eleven19 alerted the masses to its 11th anniversary bash with an invitation that evokes comic books and football simultaneously.

Perfect Referral Response

Many would race out the door if given the chance to service a large account, but what about a business card order?

Recent Blogs
Recent Video

Have you signed up for the Best of Print and Digital program yet? Mary Ann McLaughlin, managing partner at Butler Street, lays out the core principles behind a proven methodology to ensure that once you bring on a client, you continually advance your relationship with them.

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Recent Books
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