Sales and Marketing

Can a commercial printing sales person sell digital? Are you a marketing service provider or printer?
What is the best sales compensation plan? Is solution selling how to avoid becoming a commodity?
Printing companies of all types are seeking answer to a myriad of sales and marketing concerns.

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The Curse of Success

Everyone in sales has a goal, but few consider what happens after the goal is reached. Without a…

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This week, Julie Greenbaum highlights industry news from Xerox (rings bell at the NYSE and launches Brother Dominic commercial and the separation of Conduent). Other news came from Platinum Equity (the acquisition of Cox Target Media's Valpak direct mail operation); RR Donnelley (leveraged and integrated the HITRUST Common Security Framework program); Cenveo (back in full compliance under the NYSE’s minimum market capitalization standard); and Printing Impressions (the top 5 most read stories published online by PI).

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