SALES & MARKETING
Can a commercial printing sales person sell digital? Are you a marketing service provider or printer?
What is the best sales compensation plan? Is solution selling how to avoid becoming a commodity?
Printing companies of all types are seeking answer to a myriad of sales and marketing concerns.
-
The Paradigm of Cross-Channel Marketing, Part 1
Marketing channels have evolved over the past few decades from just print to electronic media to the Internet. With marketers...
-
Solving the Integrated Marketing Mess
What do a public relations firm in Boston, a digital Relevant Products/Services shop in Minneapolis, and an ad agency in...
-
Sibling Revelry - Not Rivalry —Dana
A funny thing happened over the past year or so: Corporate and agency print buyers and printers grew more and...
-
It’s Time to Get Fired Up —DeWese
The major networks, the cable people and the Internet people are conspiring to obliterate print. Otherwise, why are we down...
-
Defining What MSPs Do —Sherburne
Is there actually a definition of what a marketing services provider is, or is that even the right term?...
-
What to Do When the Price Isn't Right
Two-thirds of sales and marketing executives believe selling value is the most perplexing problem salespeople face, according to a study...
-
Digital Sales Compensation : Neither Fish Nor Fowl
For printing salespeople toiling for a business that offers both digital and offset printing, the natural motivation is to... -
Printing Sales & Marketing LinkedIn Groups
The following LinkedIn groups provide opportunities to connect with other graphic arts professionals involved in sales and market in the...
More On Sales & Marketing
Cover Story : Media Usage Forecast 2010
March 2010
If flat is the new up, then those economists and industry analysts predicting that we're seeing the first indicators of a slow recovery are right...
Market Outlook 2010
March 1, 2010Opportunities lie in multichannel communications and new technologies. As we begin to understand just how much print left the buying cycle during the recession, we...
2010 Hot Markets : Accepting the ‘New Normal’
January 2010
Printing as we know it is declining, but hot new applications and markets should maintain our $200 billion revenue base in real terms. Only three...
Cover Story : Media Usage Forecast 2010
March 2010
If flat is the new up, then those economists and industry analysts predicting that we're seeing the first indicators of a slow recovery are right...
Market Outlook 2010
March 1, 2010Opportunities lie in multichannel communications and new technologies. As we begin to understand just how much print left the buying cycle during the recession, we...
2010 Hot Markets : Accepting the ‘New Normal’
January 2010
Printing as we know it is declining, but hot new applications and markets should maintain our $200 billion revenue base in real terms. Only three...
Print media hail iPad's potential
January 29, 2010
Now that they've gotten a peek at it, publishers of books, newspapers and magazines are hoping Apple's forthcoming iPad tablet device will breathe new...
Buzz-phrase 2010: ‘Social Media Marketing’
January 1, 2010"Social media marketing" is arguably one of the most popular phrases in the business world as we enter 2010 popping up all over business publications,...
Health Care: A Steady Pulse
January 1, 2010Despite the shift to electronic records, the rising demand for marketing services and promotional products give this vertical a clean bill of health....
Social Climbing
January 1, 2010It's becoming evident that social networking is an important method for engaging with customers and potential clients....
