Sales and Marketing

Can a commercial printing sales person sell digital? Are you a marketing service provider or printer?
What is the best sales compensation plan? Is solution selling how to avoid becoming a commodity?
Printing companies of all types are seeking answer to a myriad of sales and marketing concerns.

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315 Words on Brevity

Why use 160 words to say what can be said in just 10? Letters get scanned. Books get "eaten." Now,…

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This week Julie Greenbaum highlights industry news, including Mark Michelson's live interview with Bob Poole, partner of DOME in Sacramento, CA. Other major announcements this week came from Allied Printing Services, Quad/Graphics, Grafika, MET Fine Printers and Rhino Print Solutions, Proforma Signature Solutions, Deluxe Corp., and Pitney Bowes.

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