Sales and Marketing

Can a commercial printing sales person sell digital? Are you a marketing service provider or printer?
What is the best sales compensation plan? Is solution selling how to avoid becoming a commodity?
Printing companies of all types are seeking answer to a myriad of sales and marketing concerns.

The Latest
Happy Endings (Video)

Despite producing stunning work, digital presses remain, to some, little more than their own office laser printer on steroids.

Got, Got, Got, Got No Time

Your day just ended and you did not make any sales calls. Again. You meant to but you got busy and it didn’t happen. Again.

Monster Folder (Video)

Every once in a while, “in your face” is precisely what’s needed. And that is exactly what this self-promo does.

Do You Practice Accountability?

These days, many people given total freedom. This applies in sales. In one way this is great. No one is telling you what to do.

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Recent Video

In this edition of Who’s Mailing What! Confidential, we feature a Call for Entries piece that was designed to promote the CES 2017 Innovation Awards taking place at CES 2017 in January. The mailer was was printed by Upper Marlboro, Maryland-based Linemark Printing on a 6-color, Heidelberg Speedmaster XL 105 sheetfed offset press equipped with a coater, and…

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