SALES & MARKETING
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Cover Story : Media Usage Forecast 2010
If flat is the new up, then those economists and industry analysts predicting that we're seeing the first indicators of...
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You’re a Printer. Stop Denying It!
I've had it with printing companies masquerading as marketing solutions providers. You’re not ashamed of being a printer, are you?... -
Tell Buyers that Print Rules! —DeWese
The e-mail headline read, "Special Announcement from Michael Makin." It said, "Dear Printing Industries of America Member: As you are... -
Value of Retaining Clients —Sherburne
Experts have indicated that it can cost as much as five to eight times more to acquire a new customer...
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Market Outlook 2010
Opportunities lie in multichannel communications and new technologies. As we begin to understand just how much print left the buying...
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2010 Hot Markets : Accepting the ‘New Normal’
Printing as we know it is declining, but hot new applications and markets should maintain our $200 billion revenue base... -
Outlook 2010 : The Future of the (Book) Industry
It truly is a brave new world—of cross-selling, bundling and smaller revenue chunks—but not one book publishers need necessarily fear....
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Printing Sales & Marketing LinkedIn Groups
The following LinkedIn groups provide opportunities to connect with other graphic arts professionals involved in sales and market in the...
More On Sales & Marketing
Buzz-phrase 2010: ‘Social Media Marketing’
January 1, 2010"Social media marketing" is arguably one of the most popular phrases in the business world as we enter 2010 popping up all over business publications,...
Health Care: A Steady Pulse
January 1, 2010Despite the shift to electronic records, the rising demand for marketing services and promotional products give this vertical a clean bill of health....
Social Climbing
January 1, 2010It's becoming evident that social networking is an important method for engaging with customers and potential clients....
Catalog Outlook 2010 : Prognosis: Baby Steps
January 1, 2010Catalog industry insiders only see a modest uptick this year over last; further shift from print and store to digital inevitable....
Printers Get Social with Twitter Tweets
December 15, 2009
“So now what?” This little phrase appears often on Twitter. In fact, it's usually the very first tweet on someone's account. ...
Out of Sight, Out of Mind —Dana
December 2009My goal here is to give you plenty of ideas for keeping your name in your prospects' and customers' line of vision....
Receptionists that Rule —DeWese
December 2009MY NOVEMBER column was my 25th anniversary column and I just slap-my-head forgot about it. Twenty-five years is a long time to write a 1,250-word...
The Myths, Lies and Misconceptions about Selling Print
November 30, 2009In the printing industry, there is a long list of perceptions about salespeople and selling. Many of these perceptions are completely false and can be...
Opportunity Costs: When To Stay and When To Walk Away
December 14, 2009Time is a scarce resource for salespeople. It is easy to get distracted by sales that do not pay out in the long run. Knowing...
Inspiring Your Sales Team
December 1, 2009Sometimes staying positive on a team can be just as difficult as making a new sale, especially during a recession. With employees like Negative Ned...
