Some printers may find the notion of “omnichannel marketing” unfamiliar and off-putting. They shouldn’t. They’re already taking part.
Digital Printing - Production Inkjet
Market and technology information related to all aspects of monochrome and color production inkjet printing, including cut-sheet and continuous-feed presses; options in papers, inks and inkjet heads; digital front-end and finishing considerations; growth market applications, including books, direct mail and transactional/transpromo printing; and total cost of ownership calculations.