MARKET WATCH
News, articles and research on markets served by digital and commercial printers, including marketing communications, direct mail, book publishers, magazine publishers, advertising agencies, designers and more.
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Printed Electronics Becoming More Relevant to Our Market Segments
Printed Electronics is on the verge of becoming a relevant technology for several of our market segments. Organic LEDs, flexible...
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How Companies Learn Your Secrets
About a year after Pole created his pregnancy-prediction model, a man walked into a Target outside Minneapolis…clutching coupons that had...
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Time for QR Codes on Campaign Signs?
More often than not, QR codes will simply add clutter and are not useful to the campaign. There are, as...
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Hearst to Link Digital Editions with Amazon
Is it a magazine—or catalog? Hearst Magazines is going all out, with plans in the coming weeks to start making...
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QR Code Killer? Touchcode Opens Content by Tapping Paper to Screen
Dubbed Touchcode, the new technology works by embedding a thin layer of capacitive material in printed items like business cards,...
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How to Become a Multimillion Best Seller on Kindle (Then Move in on Print)
John Locke’s story is perhaps known to you. John was an insurance salesman who started to write books in his...
More on Market Watch
More On Market Watch
Printed Electronics Becoming More Relevant to Our Market Segments
February 17, 2012Printed Electronics is on the verge of becoming a relevant technology for several of our market segments. Organic LEDs, flexible displays, RFID tags, printed discrete...
How Companies Learn Your Secrets
February 17, 2012About a year after Pole created his pregnancy-prediction model, a man walked into a Target outside Minneapolis…clutching coupons that had been sent to his daughter....
Time for QR Codes on Campaign Signs?
February 15, 2012More often than not, QR codes will simply add clutter and are not useful to the campaign. There are, as always, some cases where using...
Hearst to Link Digital Editions with Amazon
February 15, 2012Is it a magazine—or catalog? Hearst Magazines is going all out, with plans in the coming weeks to start making many of its Kindle Fire...
QR Code Killer? Touchcode Opens Content by Tapping Paper to Screen
February 15, 2012Dubbed Touchcode, the new technology works by embedding a thin layer of capacitive material in printed items like business cards, tickets, magazine pages, or product...
How to Become a Multimillion Best Seller on Kindle (Then Move in on Print)
February 10, 2012John Locke’s story is perhaps known to you. John was an insurance salesman who started to write books in his spare time. He is now...
Marketers See Budgets Rise and Lead-Gen Paramount
February 9, 2012“It’s a relatively positive outlook for 2012,” said Bob Felsenthal, publisher of BtoB. “Only 7 percent of marketers expect their budgets to be cut this...
Jonathan Franzen: eBooks Are Damaging Society
January 31, 2012Jonathan Franzen has launched a passionate defense of the printed book, warning that our desire for the instant gratification of e-books is damaging for society....
The Bookstore’s Last Stand
January 29, 2012Barnes & Noble, once viewed as the brutal capitalist of the book trade, now seems crucial to that industry’s future. If it were merely to...
Children’s Books Get 21 Oscar Nominations
January 27, 2012Included in Tuesday morning’s announcement of the 84th annual Academy Award nominations were a whopping 21 nods for films based on kids’ books, demonstrating that...
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