Trends in direct mail and the direct marketing industry, the latest from the U.S. Postal Service
(postal rates, IMB, regulations) as well as information on software, equipment and best practices for
preparing materials to be delivered via the mailstream in the most efficient and cost-effective manner.

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In this episode of Who's Mailing What! Confidential, Senior Production Editor Ashley Roberts takes a look at a direct mail campaign from Shawmut Communications Group that in partnership with RAW Art Works, a nonprofit providing services to underserved youth through art therapy.

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