MAILING/POSTAL
Trends in direct mail and the direct marketing industry, the latest from the U.S. Postal Service
(postal rates, IMB, regulations) as well as information on software, equipment and best practices for
preparing materials to be delivered via the mailstream in the most efficient and cost-effective manner.
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Valpak Testing Mobile as Part of Direct Mail Offering
Direct mail giant Valpak is currently testing the effectiveness of offering advertisers the option of including a mobile call to...
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Business Groups React Angrily to Postal Rate Increase Request
Advertising, marketing and publishing groups blasted the U.S. Postal Service's request to increase postal rates an average of 5.6%, accusing...
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Postal Service Proposes Rate Changes for 2011
The U.S. Postal Service Governors recommended increasing the price of a First-Class stamp 2 cents to 46 cents and authorized...
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Mailing Matters : What Move Update Means
Move Update examines whether mailers are appropriately and effectively updating their members’ addresses in accordance to the National Change of...
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Ink-jet Printing : All Applications Accepted
The president of GR Marketing & Graphic Design of Tampa, FL, knew he was sitting on a niche powder... -
Intelligent Mail : To Wait or Not to Wait?
In order to claim automation discounts, mailers must switch from using the Postnet barcodes to the basic or ... -
The Makings for Direct Mail Success
Ever wonder what makes a good direct mail piece, which creative pulls the best results and why some mailing lists...
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Online Resources for Business Mailers
All joking aside, mailing professionals routinely site the U.S. Postal Service as a critical resource and partner for achieving the...
More On Mailing/Postal
USPS Issues Final Rule on Catalog Droop Test
March 1, 2010The U.S. Postal Service in late February published a final rule regarding eligibility for commercial flats failing the deflection or “droop” test in the Federal...
United States Postal Service : Need for Reform Schooling
March 2010
The USPS is facing a possible loss of $7.8 billion in 2010, even after implementing cost-cutting initiatives that would slice away $3.8 billion....
Seven Misconceptions About the Postal Service's Action Plan
March 9, 2010Here are seven misconceptions about the plan gleaned from news accounts, conversations, and the Postal Service’s own presentation....
Master Manufacturer : How to Evaluate Distribution Savings
February 2010
If you're in the midst of negotiating a printing contract, you've already noticed that printers increasingly distinguish themselves by their distribution offerings, not their printing...
Eight Reasons Why Direct Mail Still Works
February 1, 2010When used wisely and analyzed carefully, direct mail outperforms many tactics, particularly with prospects and certainly with many customer segments....
Preparing for Successful VDP
January 2010
If you are working with direct mail marketing, e-mail marketing (with or without PURLs), mobile media marketing, transpromo or collateral fulfillment and you are trying...
Direct Mail Outlook : Rolling with the Punches
December 2009
The economy has devastated two of the nation's top direct mail marketers, namely the financial and automotive industries, resulting in fewer mailings for Chase credit...
The Beauty of Giving
December 1, 2009When money is tight, even the worthiest causes feel the pinch. But The University of Texas M. D. Anderson Cancer Center has found a way...
Concerns Regarding Postal Inspection Services Initiative for Move Update
November 13, 2009Companies may have no idea there is anything wrong with their mail until upon further investigation, the mailer determines that no USPS approved move update...
6 Ways to Comply With New USPS Tabbing Rules
September 3, 2009If you're planning to mail a letter-sized booklet that's closed on one end and open on three sides anytime in the near future, here are...
