MAILING/POSTAL
Trends in direct mail and the direct marketing industry, the latest from the U.S. Postal Service
(postal rates, IMB, regulations) as well as information on software, equipment and best practices for
preparing materials to be delivered via the mailstream in the most efficient and cost-effective manner.
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Postal Loss May Lead to Extreme Action, Postmaster Says
The U.S. Postal Service added to its losses in the second quarter and is closer to needing “extreme action” to...
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Donahoe Lays Out the Future of the USPS
In April, the USPS delayed its implementation of five-day delivery schedule until legislation is passed that provides the USPS with...
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USPS Backs Off From Price-Hike Gambit
As Dead Tree Edition reported last month, USPS proposed to offer large mailers a one-time “Technology Credit” and then to...
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Postal Loss Seen at $6 Billion as Donahoe Asks U.S. Congress Aid
The government agency that’s supposed to support itself through postage sales lost about $3 billion in the first half of...
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Op-Ed: Unjust pre-funding of benefits is killing the postal service
The recent U.S. Postal Service financial report for the first three months of fiscal 2013, said that in operational terms...
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New Postal Incentive Could Backfire for Mailers
At an estimated cost of $66 million, the U.S. Postal Service (USPS) will provide credits to mailers that have mailings...
More on Mailing / Postal
More On Mailing/Postal
Database Management : An Elementary Approach
March 2012
In preparation for this issue's feature article on database management, we came up with the most vague question possible to ask printers: How do you...
Direct Mail Outlook : Mail Matters for Marketers
December 2011
As the postal drama continues to unfold, printers and mailers are mindful of their obligation to continue providing customers with maximized printing and postage savings....
Advertising Mail is Not 'Junk'
September 14, 2011I would like to respond to the Sept. 8 letter, "Make junk mailers pay." The letter suggested that raising the rates on advertising mail is...
Direct Mail Drives Store Traffic for the Retail Industry
August 28, 2011
PODi’s recent report, “Traffic Generation Solutions for the Retail Market,” reviews several successful applications, highlighting ideas that work and the results achieved. Chick-fil-A franchise owners...
‘Trends & Future of Direct Marketing’ (Part 2) - PRIMIR Summary
April 21, 2011
PRIMIR recently published a new 420-page research study, “Trends & Future of Direct Marketing.” It examines the direct marketing segment and particularly how printed direct...
Postal : Help USPS Help You
February 2011
For mailers, the key to cutting postage costs is to work with the USPS and service providers to help achieve the best results with postage...
When Directness Pays Off
November 2010Many magazine publishers have been battling to increase subscriptions to help offset lost ad revenue and declining subscriber bases during the past two years....
Direct Mail Marketing Trends for Magazine Publishers
October 14, 2010Magazines have long been among the most sophisticated users of direct mail. Many fine copywriters and designers cut their teeth on subscription packages and developed...
Cover Story : The Top 50 Mailers
September 2010
The more things change on Target Marketing 's Top 50 Mailers list, the more they stay the same. As I write this, mail volume continues...
Truth in Advertising
August 1, 2010Mayo Clinic puts straightforward direct mail creative to the test - Much like its thousands of physicians, scientists and researchers, the clinic's marketing department regularly...
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