Trends in direct mail and the direct marketing industry, the latest from the U.S. Postal Service
(postal rates, IMB, regulations) as well as information on software, equipment and best practices for
preparing materials to be delivered via the mailstream in the most efficient and cost-effective manner.

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In this episode of Who's Mailing What! Confidential, Senior Production Editor Ashley Roberts highlights a campaign from the U.S. Postal Service (USPS) with special guest, Paul Bobnak. The piece was printed on a Heidelberg XL sheetfed press by Philadelphia-based Phoenix Litho. Carolina C1S paperboard was used with a four-color process with PMS 301 and gloss aqueous. Insight into this piece…

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