MAILING/POSTAL

Trends in direct mail and the direct marketing industry, the latest from the U.S. Postal Service
(postal rates, IMB, regulations) as well as information on software, equipment and best practices for
preparing materials to be delivered via the mailstream in the most efficient and cost-effective manner.

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RSS More On Mailing/Postal

Database Management : An Elementary Approach

Data Mgmt Colormark March 2012

In preparation for this issue's feature article on database management, we came up with the most vague question possible to ask printers: How do you...

Direct Mail Outlook : Mail Matters for Marketers

2011 Top 5 Direct Mail Printers December 2011

As the postal drama continues to unfold, printers and mailers are mindful of their obligation to continue providing customers with maximized printing and postage savings....

Advertising Mail is Not 'Junk'

September 14, 2011

I would like to respond to the Sept. 8 letter, "Make junk mailers pay." The letter suggested that raising the rates on advertising mail is...

Direct Mail Drives Store Traffic for the Retail Industry

Chick-fil-A’s plastic postcard August 28, 2011

PODi’s recent report, “Traffic Generation Solutions for the Retail Market,” reviews several successful applications, highlighting ideas that work and the results achieved. Chick-fil-A franchise owners...

‘Trends & Future of Direct Marketing’ (Part 2) - PRIMIR Summary

NPES Challenges to Print chart April 21, 2011

PRIMIR recently published a new 420-page research study, “Trends & Future of Direct Marketing.” It examines the direct marketing segment and particularly how printed direct...

Postal : Help USPS Help You

Mailbag February 2011

For mailers, the key to cutting postage costs is to work with the USPS and service providers to help achieve the best results with postage...

When Directness Pays Off

November 2010

Many magazine publishers have been battling to increase subscriptions to help offset lost ad revenue and declining subscriber bases during the past two years....

Direct Mail Marketing Trends for Magazine Publishers

October 14, 2010

Magazines have long been among the most sophisticated users of direct mail. Many fine copywriters and designers cut their teeth on subscription packages and developed...

Cover Story : The Top 50 Mailers

Top 50 Mailers for 2010 chart September 2010

The more things change on Target Marketing 's Top 50 Mailers list, the more they stay the same. As I write this, mail volume continues...

Truth in Advertising

August 1, 2010

Mayo Clinic puts straightforward direct mail creative to the test - Much like its thousands of physicians, scientists and researchers, the clinic's marketing department regularly...

 
 
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