MAILING/POSTAL
to be delivered via the mailstream in the most efficient and cost-effective manner.
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Seven Misconceptions About the Postal Service's Action Plan
Here are seven misconceptions about the plan gleaned from news accounts, conversations, and the Postal Service’s own presentation....
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Master Manufacturer : How to Evaluate
Distribution Savings
If you're in the midst of negotiating a printing contract, you've already noticed that printers increasingly distinguish themselves by their... -
Eight Reasons Why Direct Mail Still Works
When used wisely and analyzed carefully, direct mail outperforms many tactics, particularly with prospects and certainly with many customer segments....
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Preparing for Successful VDP
If you are working with direct mail marketing, e-mail marketing (with or without PURLs), mobile media marketing, transpromo or collateral... -
Smart Finish Mail Services
Technology automates production and amplifies impact of complex, targeted multipart direct mail programs....
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Direct Mail Outlook : Rolling with the Punches
The economy has devastated two of the nation's top direct mail marketers, namely the financial and automotive industries, resulting in... -
Save $ and Gain Efficiency with Full-Service Intelligent Mail
Intelligent Mail has become a popular option for mailers. Just between mid-December and January 4, the numbers of mailers...
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Online Resources for Business Mailers
All joking aside, mailing professionals routinely site the U.S. Postal Service as a critical resource and partner for achieving the...
More On Mailing/Postal
The Beauty of Giving
December 1, 2009When money is tight, even the worthiest causes feel the pinch. But The University of Texas M. D. Anderson Cancer Center has found a way...
Concerns Regarding Postal Inspection Services Initiative for Move Update
November 13, 2009Companies may have no idea there is anything wrong with their mail until upon further investigation, the mailer determines that no USPS approved move update...
6 Ways to Comply With New USPS Tabbing Rules
September 3, 2009If you're planning to mail a letter-sized booklet that's closed on one end and open on three sides anytime in the near future, here are...
Achieving Discounts -- New Numbers, Same Advice
May 2009IN THE wake of postal reform, the U.S. Postal Service (USPS) started a new practice last year: annual rate increases. Last May, this May, and...
6 Ways to Comply With New USPS Tabbing Rules
September 3, 2009If you're planning to mail a letter-sized booklet that's closed on one end and open on three sides anytime in the near future, here are...
Lumpy Mail: An Engine for Lead-Generation
September 30, 2009If you want to reach business decision-makers, lumpy mail is your secret weapon. There’s nothing quite like a box or bulging padded envelope in the...
Achieving Discounts -- New Numbers, Same Advice
May 2009IN THE wake of postal reform, the U.S. Postal Service (USPS) started a new practice last year: annual rate increases. Last May, this May, and...
Do Not Mail Initiatives -- Truth Outweighs Hype
May 2009DEPENDING ON your point of view, the news out of San Francisco is either devastating or a continued call to arms in the battle against...
Database Management -- The Cleaner, the Better
March 2009EVEN THOUGH mailing and database management services have been around since the 1980s, a substantial number of printers expanded into this highly technical (and profitable)...
Modernizing Mailings
March 1, 2009New regulations drive adoption of new software, and co-mail initiatives. Meanwhile digital presses make inroads in volume runs. ...
