Marketers spent $44.9 billion on direct mail last year and nearly 90% of millennials use the paper coupons that they get in the mail.
Trends in direct mail and the direct marketing industry, the latest from the U.S. Postal Service
(postal rates, IMB, regulations) as well as information on software, equipment and best practices for
preparing materials to be delivered via the mailstream in the most efficient and cost-effective manner.