Trends in direct mail and the direct marketing industry, the latest from the U.S. Postal Service
(postal rates, IMB, regulations) as well as information on software, equipment and best practices for
preparing materials to be delivered via the mailstream in the most efficient and cost-effective manner.

The Latest
The Paper Coupon Comeback

Marketers spent $44.9 billion on direct mail last year and nearly 90% of millennials use the paper coupons that they get in the mail.

USPS Reports a $562M Q2 Net Loss

The USPS has reported a modest controllable income for Q2 of fiscal year 2017 of $12 million — it fell short of the $576 million.

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Recent Video

This 2017 Gold Ink Awards entry was submitted into the Direct Mail category by Specialty Print Communications based in Niles, Ill. Designed for the American Airlines Executive World Elite MasterCard, 4.4 million pieces will have been mailed over the course of a little more than two years.

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