DIGITAL PRINTING
Market and technology information related to EP (electrophotographic) and inkjet digital presses
for personalized and on-demand printing applications, including variable data, personalized URLs,
cross-media marketing campaigns, photo publishing, quick-response (QR) codes and transpromo.
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Digital vs. Print: Tipping Point for the Publishing Industry?
There were several interesting announcements in the publishing industry yesterday that have me thinking deeply about the future of print...
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Salem College Uses Cross-Media to Encourage Prospects to Visit
The 4.4% response rate (visited PURL) represented a 303% increase compared to the previous year. Of those that visited the... -
The Inkjet Ipex : Inkjet Takes Center Stage
There's no question that inkjet was the hot ticket at Ipex, and thus is the primary technology focus of this... -
Sprint to Win: Short-run Print Business Evolution
As average run lengths continue to decrease, time and cost efficiency is imperative to making print profitable. Computer-based automation —...
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Designing for Variable Data
Too many printers and designers think that variable data is automatic and a simple process that is going to solve... -
Transforming into a Cross Media Services Provider: How CustomXM Did It
The “XM” in CustomXM speaks to the “cross-media” campaigns we help our customers execute. This represents the integration of digital...
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O’Neil Data Systems : Living Up to Its Name
O'Neil is a technology-driven firm possessing a wealth of equipment, software and expertise to provide the infrastructure necessary to... -
Digital Printing LinkedIn Groups
The following LinkedIn groups provide opportunities to connect with other graphic arts professionals who use or offer Digital Printing equipment:...
More On Digital Printing
Digital Sales Compensation : Neither Fish Nor Fowl
April 2010
For printing salespeople toiling for a business that offers both digital and offset printing, the natural motivation is to sell a $30,000 web ...
The Jet Set
March 1, 2010Faster than a speeding toner particle, more versatile than big iron, able to convert complex variable data in a scalable RIP — high-speed inkjet presses...
Variable Data Printing Update
March 1, 2010True print personalization — namely, customized catalogs and other tailored direct mail communications — was supposed to be the next big thing five years ago....
Variable Data Helps Make Print Personal
March 1, 2010Our No. 1 critical recommendation for clients using variable data printing is that they must have a relevant message....
Mimeo.com : Driven to Succeed Online
February 2010
Mimeo.com went from being a business model on paper to an online print provider with more than 450 employees and nearly 300,000 square feet of...
Highlight Color Thriving at School District In-plant
February 2010
A FEW years back, Parma City School District's in-plant faced a dilemma. The 13,000-student district, just south of Cleveland, wanted spot color on some of...
Sold on Transactional Document Marketing? Now Build Your Infrastructure
February 24, 2010For starters, you’ll need a team of engaged stakeholders from marketing, IT, production print and perhaps outside consultancies....
Database : Data Prep
March 2010
While 94 percent of surveyed marketers agree that personalized marketing would result in better performance, only 16 percent of best-in-class companies actually execute one-to-one direct...
Cross-media Services : Tomorrow’s Tools Today
January 2010
Is cross-media services variable data digital printing, sprinkled with personalized URLs (pURLs), microsites, e-mail campaigns or video? Sure....
Are QR Codes for Real? —Sherburne
January 2010
As we start the new year, I want to talk a bit about QR codes. Some industry pundits think QR codes will make PURLs obsolete;...
ULTIMATE GUIDE ONLINE
An Interactive tool for comparing hardware and software solutions.
