Digital Printing

Market and technology information related to EP (electrophotographic) and inkjet digital presses
for personalized and on-demand printing applications, including variable data, personalized URLs,
cross-media marketing campaigns, photo publishing, quick-response (QR) codes and transpromo.

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Joe Maloy, president and COO of Polaris Direct, describes his company's recent installation of the first full-color Xerox Impika Evolution continuous-feed inkjet press sold in the United States. Enabling "white paper-in" production at 832 ft./min., the high-speed printer has increased workflow efficiency and provides Polaris clients with highly personalized, 1:1 direct mail campaigns at higher ROIs.

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