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Cross Media Implementation: What's Working and What Isn't
February 7, 2012 From Webinars & Virtual Events
February 7, 2012 From Webinars & Virtual Events
The proliferation of emerging technologies has dictated a re-birth of the printing industry.
The printer's role prior to this digital era was to put ink on paper. The printing companies that are successful today are the ones who realize that their role is to keep an eye on technological breakthroughs and evaluate how they apply specifically to their customer base. It is no longer about just printing, but rather about selling integrated cross media solutions.
While a number of printers are trying to "get in the cross media game", this webinar is designed to share with you what is working and what isn't.
Key concepts that will be explored include:
- Critical resources required to successfully implement a cross media campaign
- Identifying the right decision makers
- Selling strategies for effectively delivering your value proposition
- Advice from practitioners that are evolving their business models on the opportunities and pitfalls
Sponsored by Allegra Network
To view this webinar click here!:
Couldn't make it on February 7? No problem! Printing Impressions Group webinars are archived for 90 days after the live event. Click above to register and get access to this webinar on-demand.
Ferrostaal Appoints Six New Sales/Tech Service Dealerships for the Central and Western States
February 6, 2012 From News
Ferrostaal Equipment Solutions North America has announced its lineup of exclusive sales and service dealers serving the Central and Western United States. The dealers are responsible for sales, quick-dispatch technical service, parts and all customer support in their regions on behalf of Ferrostaal and Ryobi.
February 6, 2012 From News
Ferrostaal Equipment Solutions North America has announced its lineup of exclusive sales and service dealers serving the Central and Western United States. The dealers are responsible for sales, quick-dispatch technical service, parts and all customer support in their regions on behalf of Ferrostaal and Ryobi.
February 2, 2012 From Staff Reports
The 150 VIP attendees at Heidelberg’s recent President’s event witnessed a mix of high and low energy. The “high” was a kickoff tribute dinner for former president Jim Dunn; the “low” was an educational program focusing on low-energy UV printing.
Ferrostaal Installs New Sales, Technical Support and Customer Service Personnel
January 16, 2012 From News
Ferrostaal Equipment Solutions North America announced it now has in place an experienced team of sales, technical support and customer service managers and representatives to serve customers across the United States and Canada. Starting next week, it will begin announcing its lineup of authorized dealers.
January 16, 2012 From News
Ferrostaal Equipment Solutions North America announced it now has in place an experienced team of sales, technical support and customer service managers and representatives to serve customers across the United States and Canada. Starting next week, it will begin announcing its lineup of authorized dealers.
October 19, 2011 From News
In the offset printing category of the 41st WorldSkills competition, the gold and silver medals went to two young women. The pace was set by 22-year-old printer Makiko Ito, who finished some way ahead of Susanna Virtanen from Finland.
October 10, 2011 From News
Specialty Finishing, a full-service folding carton manufacturer, purchased two KBA Rapida large-format sheetfed presses from KBA North America at GRAPH EXPO 2011. “We chose to purchase two large-format presses from KBA because they could offer the highest level of automation and productivity, as well as a custom-configured press for our particular needs,” says Mark Wright, Specialty Finishing president.
October 2011 From Printing Impressions
Offset press output still comprises 90 percent of the printing done, by some accounts, but you wouldn’t know it based on all the attention given to digital inkjet- and toner-based devices at Graph Expo. Lithographic press manufacturers aren’t standing still, however.
June 2011 From Printing Impressions
In the case of Ross PrintMarketing, the printing element is not as important as the overall campaign. The value proposition offered by the Denver-based firm is as a purveyor of marketing tools, some of which are print-based (such as direct mail), and others that are data-driven (including response rate and ROI analysis).
How to Improve Saddle Stitched Book Quality with Better 16-page Signatures
May 16, 2011 From Press Center
Simple folding machine techniques for consistently better signatures.
May 16, 2011 From Press Center
Simple folding machine techniques for consistently better signatures.
May 2011 From Printing Impressions
In static sheetfed, web offset and digital printing, the term “crossover” denotes the number of impressions at which a per-unit cost advantage can be gained by switching a job from one process to another. Technological advancements continue to enable companies that offer all or most of these processes to be competitive over a wider range of jobs, extending the run length crossover between processes.
manroland to Hold International Sheetfed Printing Summit in May
April 13, 2011 From News
More than 1,000 trade visitors from all over the world are expected to attend the Sheetfed Summit 2011, which will run from May 16-20, 2011, at the manroland Offenbach Print Technology Center. Value-added printing for improved business and production processes will be the focus.
April 13, 2011 From News
More than 1,000 trade visitors from all over the world are expected to attend the Sheetfed Summit 2011, which will run from May 16-20, 2011, at the manroland Offenbach Print Technology Center. Value-added printing for improved business and production processes will be the focus.
February 8, 2011 From News
Foster, a trade printer based in Santa Ana, CA, has inaugurated its new 46,000-square-foot facility and started up its second KBA Rapida 162a 64" sheetfed press, a five-color conventional press that sits alongside its 2008-purchased KBA Rapida six-press with UV capabilities.
February 2011 From Printing Impressions
Even after 38 consecutive years without suffering a year-over-year sales loss, Rohrer Corp. is seeking growth through acquisition, not just of the organic variety. Following the switch of majority ownership from John and David Rohrer to a private equity group in late 2009, the company began to embark on negotiations with various package printing companies.
February 2011 From Printing Impressions
Chairwoman and CEO Lynne Alexander has positioned the 113-year-old firm well for the future, backed by a $7 million capital expenditure initiative that includes a six-color, 73″ manroland 900 XXL large-format sheetfed press with in-line aqueous coater as its centerpiece.
January 2011 From Printing Impressions
Edmunds Communications Group considers itself more than just a printing company, but rather a communications company that specializes in printing. The 120-employee operation serves 300 clients nationwide, and has experienced a double-digit sales growth in both its traditional offset and digital divisions.
